{"id":244154,"date":"2026-06-03T23:47:52","date_gmt":"2026-06-03T23:47:52","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/03\/there-can-be-no-winners-in-the-patagonia-v-pattie-gonia-debacle\/"},"modified":"2026-06-03T23:47:52","modified_gmt":"2026-06-03T23:47:52","slug":"there-can-be-no-winners-in-the-patagonia-v-pattie-gonia-debacle","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/03\/there-can-be-no-winners-in-the-patagonia-v-pattie-gonia-debacle\/","title":{"rendered":"There Can Be No Winners in the Patagonia v. Pattie Gonia Debacle"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paywall\">Now that Pattie Gonia has taken to the jury of the people, meaning the internet, she\u2019s mobilized troops of progressive online sleuths who are siding with her (\u201ckeep the pressure on,\u201d she asks her followers in a <a data-offer-url=\"https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/&quot;}\" href=\"https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/\" rel=\"nofollow noopener\" target=\"_blank\">comment<\/a>), largely because of a general anticorportation sentiment. (A representative for Pattie Gonia declined to comment for this story.)<\/p>\n<p class=\"paywall\">On the other hand, there has been a growing audience on TikTok and X who are skeptical of Pattie Gonia\u2019s arguments and argue that her filing for a trademark would infringe on Patagonia\u2019s. These kinds of posts and comments have been met with others calling anyone \u201cdefending corporations\u201d all sorts of names, including but not limited to \u201cbootlicker.\u201d<\/p>\n<p class=\"paywall\">Alas, who is in the right is not to be determined by an online jury.<\/p>\n<p class=\"paywall\">On Saturday, Pattie Gonia posted <a data-offer-url=\"https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/&quot;}\" href=\"https:\/\/www.instagram.com\/p\/DY-fD9oBW9Z\/\" rel=\"nofollow noopener\" target=\"_blank\">another video<\/a> on Instagram saying that she had been \u201cblindsided\u201d by the suit. She claimed Patagonia lied by suggesting it had reached out prior to the suit for a conversation, yet she appeared to be seeking some sort of resolution. (In response to a request for comment, Patagonia said, in part, \u201cOver the past several years, we\u2019ve tried to find a path forward that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark. These conversations have included multiple proposals\u2014each intended to support that path\u2014along with ongoing dialogue and genuine efforts to avoid this ending up in court. Unfortunately, we could not reach an agreement.\u201d) In the video, she offers to drop the trademark application if Patagonia agrees to drop the lawsuit, which seems to be what the brand was seeking in the first place. Simple enough!<\/p>\n<p class=\"paywall\">Not so fast! By Monday, Patagonia posted <a data-offer-url=\"https:\/\/www.instagram.com\/p\/DZB1zAYlJJo\/?hl=en\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/p\/DZB1zAYlJJo\/?hl=en&quot;}\" href=\"https:\/\/www.instagram.com\/p\/DZB1zAYlJJo\/?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">its own response<\/a>. All of this, by the way, is all playing out on Instagram.<\/p>\n<p class=\"paywall\">\u201cWe wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community,\u201d the company shared. \u201cWe don\u2019t want to argue trademark law on social media,\u201d the statement read, before offering a bulleted list with a path to resolution. The company said it would drop the suit if Pattie Gonia withdraws all trademark applications, ceases the use of their logos, and stops selling and promoting apparel and other products as \u201cPattie Gonia.\u201d \u201cIf we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors,\u201d the statement read.<\/p>\n<p class=\"paywall\">Pattie Gonia replied in <a data-offer-url=\"https:\/\/www.instagram.com\/p\/DZDoDSAJn8R\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/p\/DZDoDSAJn8R\/&quot;}\" href=\"https:\/\/www.instagram.com\/p\/DZDoDSAJn8R\/\" rel=\"nofollow noopener\" target=\"_blank\">yet another post<\/a> on Monday, and said the proposal to stop selling and promote goods using the name \u201cPattie Gonia,\u201d as suggested by the company, would effectively \u201cerase her advocacy.\u201d \u201cNo deal, Patagonia,\u201d Pattie Gonia wrote on Instagram.<\/p>\n<p class=\"paywall\">By giving the internet a seat at the table, the parties have in a way ensured that there will be no winner here. (Streisand effect, anyone?)<\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.vanityfair.com\/story\/there-can-be-no-winners-in-the-patagonia-v-pattie-gonia-debacle\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that Pattie Gonia has taken to the jury of the people, meaning the internet, she\u2019s mobilized troops of progressive online sleuths who are siding with her (\u201ckeep the pressure on,\u201d she asks her followers in a comment), largely because of a general anticorportation sentiment. (A representative for Pattie Gonia declined to comment for this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13960],"class_list":{"0":"post-244154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity","8":"tag-fit-check"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/244154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=244154"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/244154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/244155"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=244154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=244154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=244154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}