{"id":244110,"date":"2026-06-03T19:22:53","date_gmt":"2026-06-03T19:22:53","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/03\/meta-mercifully-spun-out-vr-fitness-game-supernatural-instead-of-just-killing-it-techcrunch\/"},"modified":"2026-06-03T19:22:53","modified_gmt":"2026-06-03T19:22:53","slug":"meta-mercifully-spun-out-vr-fitness-game-supernatural-instead-of-just-killing-it-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/03\/meta-mercifully-spun-out-vr-fitness-game-supernatural-instead-of-just-killing-it-techcrunch\/","title":{"rendered":"Meta mercifully spun out VR fitness game Supernatural instead of just killing it | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Meta\u2019s attempt to pioneer a metaverse and make VR cool <a href=\"https:\/\/techcrunch.com\/2026\/01\/19\/well-there-goes-the-metaverse\/\" target=\"_blank\" rel=\"noopener\">totally flopped<\/a>, except for one shining diamond in the rough: <a href=\"https:\/\/www.wearesupernatural.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Supernatural<\/a>, a VR fitness game that made working out feel fun and accessible. Now, users can rejoice that Supernatural isn\u2019t shutting down after all.<\/p>\n<p class=\"wp-block-paragraph\">Meta went through the hassle of <a href=\"https:\/\/techcrunch.com\/2023\/02\/09\/meta-acquires-within-despite-ftc-concerns\/\" target=\"_blank\" rel=\"noopener\">fighting an eight-month antitrust battle<\/a> so that it could acquire Within, the game studio that made Supernatural, in 2023. The deal was reportedly worth around <a href=\"https:\/\/techcrunch.com\/2022\/07\/27\/ftc-is-suing-meta-to-block-acquisition-of-vr-fitness-app\/\" target=\"_blank\" rel=\"noopener\">$400 million<\/a>, plus however much it costs to fight and win an FTC lawsuit. Yet after all that effort, Meta <a href=\"https:\/\/techcrunch.com\/2026\/01\/14\/meta-to-reportedly-lay-off-10-of-reality-labs-staff\/\" target=\"_blank\" rel=\"noopener\">laid off<\/a> much of its VR team and announced that it would stop adding new content just a few years later.<\/p>\n<p class=\"wp-block-paragraph\">But Meta had a rare moment of mercy and listened to the Supernatural users who <a href=\"https:\/\/www.theverge.com\/tech\/871250\/supernatural-meta-vr-fitness-community\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">protested<\/a> the app\u2019s sad fate. About five months later, Meta is now letting the Supernatural team spin off into a <a href=\"https:\/\/www.facebook.com\/groups\/2680672221985841\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">new independent company<\/a> called Supernatural Health, which will take over the app later this year.<\/p>\n<p class=\"wp-block-paragraph\">\u201cSupernatural is being reborn. Same coaches, same DNA, same obsession with making fitness feel like the best part of your day \u2014 now under a new, independent company we\u2019re starting from the ground up,\u201d Supernatural Health says on its <a href=\"https:\/\/www.wearesupernatural.com\/faq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">website<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Who\u2019s behind Supernatural Health? The original founders, of course.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s a happy ending, yet it\u2019s maddening. It\u2019s the regulatory equivalent of a high schooler confessing their undying love to their crush through an elaborate prom-posal, then navigating a tense dinner with their date\u2019s parents to prove they have good intentions, only to break up right after the dance.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re grateful for the platform and resources Meta provided during a critical growth phase,\u201d Supernatural Health <a rel=\"nofollow noopener\" href=\"https:\/\/www.wearesupernatural.com\/faq\" target=\"_blank\">wrote<\/a>. \u201cThis transition reflects a shared belief that Supernatural\u2019s community is best served by a focused, independent team. Meta has been supportive throughout.\u201d<\/p>\n<p class=\"wp-block-paragraph\">I\u2019ll be over here pulling my hair out at how dumb this whole situation has been, but at least I know that one online community has escaped the harsh anvil of big tech.<\/p>\n<p class=\"wp-block-paragraph\">\u201cLike so many of us I was so devastated when the coaches were let go and we were told our beloved Supernatural, while we loved it and it was great, would never get any better than it was. What we had was what we had. We all felt like it was purchased to kill,\u201d one user <a href=\"https:\/\/www.facebook.com\/groups\/getsupernatural\/posts\/26973116408981417\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">wrote<\/a> in the public Supernatural Facebook group. \u201cI am such a sap. Why am I tearing up?\u201d<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/06\/03\/meta-mercifully-spun-out-vr-fitness-game-supernatural-instead-of-just-killing-it\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s attempt to pioneer a metaverse and make VR cool totally flopped, except for one shining diamond in the rough: Supernatural, a VR fitness game that made working out feel fun and accessible. Now, users can rejoice that Supernatural isn\u2019t shutting down after all. Meta went through the hassle of fighting an eight-month antitrust battle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-244110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/244110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=244110"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/244110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/244111"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=244110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=244110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=244110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}