{"id":243830,"date":"2026-06-02T18:31:22","date_gmt":"2026-06-02T18:31:22","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/02\/a-startup-everand-is-now-bundling-ebooks-audiobooks-and-book-clubs-in-challenge-to-amazon-techcrunch\/"},"modified":"2026-06-02T18:31:22","modified_gmt":"2026-06-02T18:31:22","slug":"a-startup-everand-is-now-bundling-ebooks-audiobooks-and-book-clubs-in-challenge-to-amazon-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/02\/a-startup-everand-is-now-bundling-ebooks-audiobooks-and-book-clubs-in-challenge-to-amazon-techcrunch\/","title":{"rendered":"A startup, Everand, is now bundling ebooks, audiobooks, and book clubs in challenge to Amazon | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Audiobook, ebook, or both? Now, you won\u2019t have to choose. The Scribd-owned reading subscription service <a rel=\"nofollow noopener\" href=\"https:\/\/www.everand.com\/\" target=\"_blank\">Everand<\/a> wants to make the choice unnecessary. On Tuesday, the company took the wraps off a combined subscription that brings together Everand\u2019s catalog of over 1.5 million audiobooks and ebooks with the social book club app <a rel=\"nofollow noopener\" href=\"https:\/\/fable.co\/\" target=\"_blank\">Fable<\/a>, which Everand <a rel=\"nofollow noopener\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250609165978\/en\/Fable-Joins-Everand-a-Scribd-Inc.-Company-to-Create-the-Future-of-Social-Reading\" target=\"_blank\">acquired in 2025,<\/a> into a single plan, directly challenging Amazon\u2019s dominance in digital reading.<\/p>\n<p class=\"wp-block-paragraph\">The new subscription is available to two apps\u2019 5 million combined readers and provides access to that over 1.5 million title library of audiobooks and ebooks, plus Fable\u2019s nearly 200,000 online book clubs. As you read or listen in one app, that activity is synced to the other.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Everand<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The entry-level plan offers one book for $11.99 per month in the U.S., while a $16.99 per month plan offers three books, and a $28.99 per month plan lets you dive into five. Because the subscription covers both ebooks and audiobooks, that\u2019s a fairly competitive deal compared with Audible Premium Plus ($14.95\/month), which offers one credit for an audiobook along with its streaming catalog of originals and podcasts.<\/p>\n<p class=\"wp-block-paragraph\">The hope on Everand\u2019s part is that this bundled approach could help smaller players like itself make a dent in Amazon\u2019s reading empire, which today spans Audible audiobooks, Kindle ebooks, and the still-popular reading recommendation and logging app Goodreads. <\/p>\n<p class=\"wp-block-paragraph\">It\u2019s a textbook case of using an acquisition to create switching costs and deepen user engagement \u2014 exactly the playbook Amazon has run for years. By combining the properties, Fable\u2019s more than 100 million ratings and reviews can now be surfaced in Everand, while Everand readers can jump into communities associated with the book they\u2019re currently reading. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"313\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?w=313\" alt=\"\" class=\"wp-image-3128762\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png 784w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=138,300 138w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=768,1669 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=313,680 313w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=552,1200 552w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=589,1280 589w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=198,430 198w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=331,720 331w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=414,900 414w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=368,800 368w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=707,1536 707w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=307,668 307w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=173,375 173w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=284,617 284w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=244,531 244w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/Everand-x-Fable_00.png?resize=23,50 23w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Everand<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The company notes that last year, 820,000 Fable readers joined a new club in its app. With the new subscription plans, Fable Plus is included, offering advanced reading stats, custom reading goals, and an ad-free experience. <\/p>\n<p class=\"wp-block-paragraph\">Everand isn\u2019t the only one circling Amazon\u2019s turf. Spotify has also entered this market with its own audiobooks offering and, oddly, physical books. To help users move between formats, Spotify offers a \u201cpage match\u201d feature that syncs your place between a physical book and the audio version.<\/p>\n<p class=\"wp-block-paragraph\">Everand believes the new combined experience could attract readers who want a subscription that covers both audiobooks and ebooks in one place, <a rel=\"nofollow noopener\" href=\"https:\/\/url.usb.m.mimecastprotect.com\/s\/iQIRCP6wYwIDg8rLCBC1cx4g3l?domain=fable.co\" target=\"_blank\">citing its own survey<\/a> of over 1,600 U.S.-based adult readers conducted in 2025, which found that over half of readers regularly consume both formats.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"581\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?w=581\" alt=\"\" class=\"wp-image-3128768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp 1230w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=128,150 128w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=256,300 256w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=768,899 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=581,680 581w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=1025,1200 1025w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=1093,1280 1093w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=367,430 367w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=615,720 615w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=769,900 769w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=683,800 683w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=571,668 571w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=320,375 320w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=527,617 527w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=454,531 454w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/imgi_215_want-to-read-list-mobile-large.webp?resize=43,50 43w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Fable<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Timing matters here, too. Thanks to <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/tag\/BookTok?lang=en\" target=\"_blank\">BookTok\u2019s<\/a> influence and a general resurgence of <a rel=\"nofollow noopener\" href=\"https:\/\/www.cnbc.com\/2026\/02\/07\/young-people-quiet-revolution-social-media.html\" target=\"_blank\">offline<\/a> (or \u201c<a rel=\"nofollow noopener\" href=\"https:\/\/www.wpbf.com\/article\/florida-cultural-shift-in-2026-sees-rise-in-analog-activities\/70301552\" target=\"_blank\">analog<\/a>\u201c) activities, <a rel=\"nofollow noopener\" href=\"https:\/\/www.cnbc.com\/2026\/03\/03\/going-analog-gen-z-desire-to-get-offline-small-business-boost.html\" target=\"_blank\">particularly<\/a> <a rel=\"nofollow noopener\" href=\"https:\/\/adage.com\/brand-marketing\/aa-gen-z-trends-digital-fatigue-doomscrolling\/\" target=\"_blank\">among<\/a> <a rel=\"nofollow noopener\" href=\"https:\/\/www.nationalgeographic.com\/health\/article\/generation-z-brain-rot-accelerated-cognitive-aging\" target=\"_blank\">Gen Z<\/a>, readers today are interested in not just consuming content but forming communities around the content, where they can discuss their latest reads, rate and review titles, share favorite quotes and passages, and more.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow noopener\" href=\"https:\/\/fable.co\/\" target=\"_blank\">Fable\u2019s<\/a> community app caters to this trend, offering a book tracker, reading goals, daily streak trackers, lists, book clubs, and discussion rooms.<\/p>\n<p class=\"wp-block-paragraph\">The app is not without its competition. Today, there are numerous reading companion apps to choose from, including Hardcover, Storygraph, Margins, PageBound, Bookshelf, Bookly, TBR, Reading Journey, and Bookwise, and many others. The crowding has already claimed one casualty; <a href=\"https:\/\/techcrunch.com\/2026\/05\/07\/tome-another-goodreads-booktracker-rival-shuts-down\/\" target=\"_blank\" rel=\"noopener\">Tome announced a shutdown<\/a> earlier this month, citing overwhelming competition.<\/p>\n<p class=\"wp-block-paragraph\">In addition to the combined subscription for U.S. readers, Everand is also expanding its Standard, Plus, and Deluxe subscription tiers to worldwide markets. It has also modified how \u201cunlocks\u201d work, allowing unused credits to roll over for up to six months, instead of expiring at the end of a subscriber\u2019s billing period.<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/06\/02\/a-startup-everand-is-now-bundling-ebooks-audiobooks-and-book-clubs-in-challenge-to-amazon\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audiobook, ebook, or both? Now, you won\u2019t have to choose. The Scribd-owned reading subscription service Everand wants to make the choice unnecessary. On Tuesday, the company took the wraps off a combined subscription that brings together Everand\u2019s catalog of over 1.5 million audiobooks and ebooks with the social book club app Fable, which Everand acquired [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-243830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/243830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=243830"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/243830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/243831"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=243830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=243830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=243830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}