{"id":243445,"date":"2026-05-31T16:05:00","date_gmt":"2026-05-31T16:05:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/31\/techcrunch-mobility-it-doesnt-matter-that-people-hate-the-ferrari-luce-techcrunch\/"},"modified":"2026-05-31T16:05:00","modified_gmt":"2026-05-31T16:05:00","slug":"techcrunch-mobility-it-doesnt-matter-that-people-hate-the-ferrari-luce-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/31\/techcrunch-mobility-it-doesnt-matter-that-people-hate-the-ferrari-luce-techcrunch\/","title":{"rendered":"TechCrunch Mobility: It doesn&#8217;t matter that people hate the Ferrari Luce | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\"><em>Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part.\u00a0To get this in your inbox, sign up here for free \u2014 just click <a href=\"https:\/\/techcrunch.com\/newsletters\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch Mobility<\/a>!<\/em><\/p>\n<p class=\"wp-block-paragraph\">If you\u2019re into EVs or sports cars, then you surely saw the kerfuffle over <strong>Ferrari\u2019s<\/strong> first all-electric car, the Luce. The reaction was swift and biting for the five-seater EV designed by Apple veteran <strong>Jony Ive<\/strong> and priced at close to $650,000.<\/p>\n<p class=\"wp-block-paragraph\">Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucid\u2019s Derek Jenkins) <a href=\"https:\/\/www.theverge.com\/transportation\/939226\/ferrari-luce-design-terrible-ev-jony-ive-apple\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">threw some shade<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Senior reporter Sean O\u2019Kane asked a different question as the great Ferrari Luce debate blew up the internet: Who is the Luce for?<\/p>\n<p class=\"wp-block-paragraph\">You\u2019ll have to <a href=\"https:\/\/techcrunch.com\/2026\/05\/26\/ferraris-first-ev-is-not-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">read the full story<\/a> to get his complete breakdown. But in my view, the most important question is whether the Luce is for existing Ferrari owners. After all, Ferrari owners often possess more than one. More than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles, O\u2019Kane notes.<\/p>\n<p class=\"wp-block-paragraph\">According to Ferrari, there is demand for the EV. Ferrari CEO Benedetto Vigna <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-28\/ferrari-ceo-says-first-electric-model-is-clocking-up-orders\">claims<\/a> the Luce is already getting orders from old and new customers. Assuming that demand outstrips the number of Luce EVs that the automaker plans to make, the next question is, who will Ferrari pick? (IYKYK)<\/p>\n<p class=\"wp-block-paragraph\">Ferrari could be vindicated. Remember the Ferrari Purosangue, which was widely panned when it launched several years ago? That SUV is now considered a success. Sometimes it doesn\u2019t matter if a product is hated. Ferrari doesn\u2019t need universal approval; it just needs enough buyers.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\">Let\u2019s jump from EVs to AVs.<\/p>\n<p class=\"wp-block-paragraph\">A new <strong>Texas<\/strong> law allows its Department of Motor Vehicles agency to exert more control over autonomous vehicle testing and deployment in the state. Companies must now license AVs in the state, and the data is public. Here\u2019s what I found after spending a little time with the AV tracker tool.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Waymo<\/strong> is far and away the leader with 577 registered AVs, followed by <strong>Avride<\/strong> with 317, <strong>Nuro<\/strong> with 47, and <strong>Tesla <\/strong>with 42. Self-driving truck companies <strong>Aurora<\/strong>, <strong>Gatik AI<\/strong>, <strong>Kodiak AI<\/strong>, and <strong>Waabi<\/strong> can also be found. (<a href=\"https:\/\/techcrunch.com\/2026\/05\/28\/waymo-dominates-texas-autonomous-vehicle-registrations-as-tesla-trails-behind\/\" target=\"_blank\" rel=\"noreferrer noopener\">For all the details, you can read my story.)<\/a><\/p>\n<p class=\"wp-block-paragraph\">Fleet size is just one measure \u2014 and it certainly doesn\u2019t always translate into whoever has the most wins. After all, many of these companies have not launched commercial services in the state.<\/p>\n<p class=\"wp-block-paragraph\">I\u2019m far more interested in the complaints feature on this new tool, which is also public record. As of today, complaints have not been filed against the companies listed above.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-deals\">Deals!<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Bryce Durbin<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">A new single asset fund managed by <strong>Equip Capital <\/strong>has taken a <a href=\"https:\/\/www.linkedin.com\/posts\/tobias-w-balchen_big-news-for-ryde-goldman-sachs-alternatives-activity-7465049288889475074-s-iw?utm_source=social_share_send&amp;utm_medium=member_desktop_web&amp;rcm=ACoAAAERmzIBOFgNvRHWUny-3IuRn0I3lovo2tU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">majority stake<\/a> in European e-scooter operator <strong>Ryde Technology<\/strong>. Goldman Sachs Alternatives is the lead investor.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Harley-Davidson\u2019s<\/strong> electric motorbike spinoff <strong>LiveWire<\/strong> <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/LiveWire-Group-Inc.-Acquires-Dust-Moto\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">acquired<\/a> electric off-road startup <strong>Dust Moto<\/strong>. Terms of the deal were not disclosed.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Matternet<\/strong>, an autonomous drone delivery company, <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260528964448\/en\/Matternet-The-Worlds-Only-FAA-Type-Certified-Drone-Delivery-Platform-Raises-%2433M-Private-Placement-as-Part-of-Go-Public-Transaction\">raised $33 million<\/a> in a private placement offering and completed a reverse merger with Los Altos Ventures Corp.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Revel<\/strong>, the EV charging company that <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2025\/08\/11\/revel-shuts-down-its-ride-hail-business-to-focus-on-ev-charging\/\">shuttered<\/a> its ride-hailing business last August, is merging with Voltera. Terms of the deal were not disclosed, but the combined business will operate under the Voltera brand and will be led by Revel CEO Frank Reig, <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-26\/revel-to-merge-with-eqt-backed-voltera-uniting-ev-charging-networks\">Bloomberg reported<\/a>.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Stark<\/strong>, a German drone maker, is in talks to raise at least <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.ft.com\/content\/480e61b0-e81f-44b4-9dce-14059c8514f3?syn-25a6b1a6=1\">\u20ac300 million<\/a> ($350 million), a round that could double its valuation to \u20ac2.5 billion, the Financial Times reported.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Volara Motorsports Group<\/strong>, a motorsports and performance-focused holding company, <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/volara-motorsports-group-acquires-lynx-motor-works-strengthening-premium-automotive-portfolio-302784185.html\">acquired<\/a> Lynx Motor Works, an Austin, Texas-based company that makes limited-production, reimagined classic vehicles.<\/p>\n<p class=\"wp-block-paragraph\"><strong>WeRoad<\/strong>, the Milan-based group adventure travel startup, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/27\/airbnb-backed-weroad-raises-58m-to-take-its-group-travel-platform-to-the-us\/\">raised $58 million<\/a> in a Series C round led by <strong>Airbnb<\/strong>. The funding brings the company\u2019s total capital raised to roughly $100 million and will finance WeRoad\u2019s push into the U.S., beginning with Austin.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-notable-reads-and-other-tidbits\">Notable reads and other tidbits<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"171\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?w=680\" alt=\"\" class=\"wp-image-1926823\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=150,38 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=300,75 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=768,193 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=680,171 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=430,108 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=720,181 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=900,226 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=800,201 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=668,168 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=708,178 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/12\/the-station-ride-hailing1.png?resize=50,13 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Bryce Durbin<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\"><strong>American Airlines<\/strong> will <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/26\/spacexs-starlink-nabs-american-airlines-contract-another-win-for-its-ipo\/\">install Starlink<\/a> on more than 500 narrow-body Airbus aircraft beginning early next year, the latest carrier to pick the SpaceX unit for in-flight Wi-Fi service. The deal provides a financial lift for Starlink, the satellite communications network and the only SpaceX business unit that generates meaningful revenue.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Rivian<\/strong> said it will begin deliveries of its new <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/27\/rivian-will-deliver-the-first-r2-suvs-on-june-9\/\">R2 SUV<\/a> on June 9. Meanwhile, Rivian is being <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/28\/rivian-under-investigation-over-rear-suspension-failures-on-r1-models\/\">investigated<\/a> by the National Highway Traffic Safety Administration over how the EV maker services its vehicles\u2019 rear suspension components.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Slate Auto<\/strong> is expected to announce pricing and start taking nonrefundable preorders for its low-cost electric vehicle <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/28\/slate-auto-will-announce-pricing-and-take-preorders-for-its-ev-on-june-24\/\">on June 24<\/a>. Deliveries are supposed to happen later this year.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Volvo Cars<\/strong> received a <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/26\/trump-administration-permits-volvo-to-keep-selling-connected-cars-in-the-us\/\">specification authorization<\/a> by the Commerce Department that allows the Swedish automaker, which is majority owned by China\u2019s Geely Holding, to continue to import and sell its vehicles in the United States. A law, finalized in January 2025, effectively bans virtually all Chinese vehicles from the U.S. market as part of a crackdown on connected car technology with ties to China.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Waymo<\/strong> has started giving select riders in Los Angeles, Phoenix, and San Francisco access to its <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2026\/05\/28\/waymos-newest-robotaxi-is-chinese-made-built-to-make-money-and-now-accepting-riders\/\">newest robotaxi<\/a>: an all-electric, minivan-like vehicle that is designed to lower costs and handle the use and abuse of hundreds of thousands of riders. I had a chance to ride in the vehicle, a modified Zeekr-made minivan called the Ojai (pronounced oh-hi). Stay tuned for my full review, which will run this weekend. Here\u2019s a teaser: Robotaxis have long suffered from a magic problem. This Ojai robotaxi starts to solve it.<\/p>\n<h2 class=\"wp-block-heading\">One more thing \u2026<\/h2>\n<p class=\"wp-block-paragraph\">It\u2019s poll time! Maybe you secretly like the Ferrari Luce and just don\u2019t want to get trolled. Maybe you hate it. We asked our newsletter readers to share their opinion.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/techcrunch.com\/newsletters\/techcrunch-mobility\/\" target=\"_blank\" rel=\"noopener\">Sign up for the Mobility newsletter<\/a> to participate in our polls!<\/p>\n<p class=\"wp-block-paragraph\">And now one more thing, for real this time. Last week, I asked our newsletter readers, \u201cWill SpaceX and Tesla merge?\u201d Here\u2019s how they answered. More than 51% selected \u201cYes, within two years\u201d; 34% picked \u201cnever\u201d; and 14.5% chose \u201cYes, this year.\u201d That means more than 65% believe a merger is inevitable.<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/05\/31\/techcrunch-mobility-it-doesnt-matter-that-people-hate-the-ferrari-luce\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part.\u00a0To get this in your inbox, sign up here for free \u2014 just click TechCrunch Mobility! If you\u2019re into EVs or sports cars, then you surely saw the kerfuffle over Ferrari\u2019s first all-electric [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-243445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/243445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=243445"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/243445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/243446"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=243445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=243445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=243445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}