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Google I\/O made it official: AI-generated answers are now front and\u00a0center\u00a0in search, and most brands have almost no visibility into how AI is describing them to their customers.\u00a0For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.\u00a0<\/p>\n
On this episode of TechCrunch\u2019s\u00a0Equity<\/a>\u00a0podcast, Rebecca Bellan caught up with\u00a0Matt Thompson<\/a>, VP of partnerships at\u00a0Scrunch<\/a>, a startup positioning itself at the center of the AI search shift, to talk about what\u00a0Google\u2019s changes mean\u00a0and\u00a0what marketers and founders should\u00a0actually\u00a0do\u00a0about it.\u00a0<\/p>\n Subscribe to Equity on\u00a0YouTube<\/a>,\u00a0Apple Podcasts<\/a>,\u00a0Overcast<\/a>,\u00a0Spotify<\/a>\u00a0and all the casts. You\u00a0also can\u00a0follow Equity on\u00a0X<\/a>\u00a0and\u00a0Threads<\/a>, at @EquityPod.\u00a0<\/p>\n<\/div>\n