{"id":240410,"date":"2026-05-15T14:00:00","date_gmt":"2026-05-15T14:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/15\/runway-started-by-helping-filmmakers-now-it-wants-to-beat-google-at-ai-techcrunch\/"},"modified":"2026-05-15T14:00:00","modified_gmt":"2026-05-15T14:00:00","slug":"runway-started-by-helping-filmmakers-now-it-wants-to-beat-google-at-ai-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/15\/runway-started-by-helping-filmmakers-now-it-wants-to-beat-google-at-ai-techcrunch\/","title":{"rendered":"Runway started by helping filmmakers. Now it wants to beat Google at AI. | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">AI video generation startup <a href=\"https:\/\/techcrunch.com\/tag\/runway\/\" target=\"_blank\" rel=\"noopener\">Runway<\/a> doesn\u2019t have the typical Silicon Valley pedigree. No Stanford founders, no ex-Google founders, no nine-figure seed round that bought them time to ignore revenue. Its three founders \u2014 two from Chile, one from Greece \u2014\u00a0 met at NYU\u2019s Tisch School of the Arts and built the company in New York.<\/p>\n<p class=\"wp-block-paragraph\">Runway also could be, depending on who you ask, one of the most consequential AI companies today. Not because of what it has built, but because of what it is trying to build next.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">For the past several years, the AI industry has largely operated on the premise that intelligence lives in language. Large language models like OpenAI\u2019s ChatGPT and Anthropic\u2019s Claude reflect that bet.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Runway, alongside other competitors, is making a different one. Its founders believe the next form of AI intelligence won\u2019t be built from text, but from video and world models that learn how the world works, not just how humans describe it. That distinction sounds academic. Its implications are not.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Runway co-Founder and co-CEO Anastasis Germanidis said training models directly on observational data from the world is the next frontier of AI. The companies that get there first, he argues, won\u2019t be the ones who perfected language.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re basically bound by our own understanding of reality,\u201d Germanidis told TechCrunch from Runway\u2019s homey sunlight-filled headquarters near Union Square. <em>\u00a0<\/em><\/p>\n<p class=\"wp-block-paragraph\">\u201cLanguage models are trained on the entire internet, on message boards and social media, on textbooks \u2014 distilling the existing human knowledge,\u201d Germanidis continued. \u201cBut to get beyond that, we need to leverage less biased data.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Founded in 2018, Runway built its reputation on <a href=\"https:\/\/techcrunch.com\/2026\/04\/16\/runway-ceo-says-ai-could-help-hollywood-make-50-films-instead-of-one-100m-blockbuster\/\" target=\"_blank\" rel=\"noopener\">video-generation models<\/a> \u2014 including its latest Gen-4.5 \u2014 and AI tools that let people turn text prompts into editable, cinematic content. <\/p>\n<p class=\"wp-block-paragraph\">Today, Runway\u2019s technology powers production workflows for filmmakers and ad agencies, and the company has signed deals with major media players like <a href=\"https:\/\/techcrunch.com\/2024\/09\/18\/generative-ai-startup-runway-inks-deal-with-a-major-hollywood-studio\/\" target=\"_blank\" rel=\"noopener\">Lionsgate<\/a> and AMC Networks. Its tools have even been used in films such as \u201c<a rel=\"nofollow noopener\" href=\"https:\/\/www.axios.com\/2023\/05\/05\/runway-generative-ai-chatgpt-video\" target=\"_blank\">Everything Everywhere All At Once<\/a>.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Runway is now valued at <a href=\"https:\/\/techcrunch.com\/2026\/02\/10\/ai-video-startup-runway-raises-315m-at-5-3b-valuation-eyes-more-capable-world-models\/\" target=\"_blank\" rel=\"noopener\">$5.3 billion<\/a> and, according to one of its founders, <a rel=\"nofollow\" href=\"https:\/\/x.com\/runwayml\/status\/2052749966913732952\" target=\"_blank\">added $40 million in annual recurring revenue<\/a> in the second quarter of 2026. <\/p>\n<p class=\"wp-block-paragraph\">If Runway\u2019s bet that video generation is the path to world models pays off, the result will be felt from Hollywood to drug discovery. If it doesn\u2019t, Runway risks being outpaced by competitors with far deeper pockets \u2014 Google chief among them.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-taking-the-leap\">Taking the leap<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The Watch | Runway\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/X1HNsMGa648?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">Within the last six months, the startup has put its plan into action and expanded beyond video generation, launching its <a href=\"https:\/\/techcrunch.com\/2025\/12\/11\/runway-releases-its-first-world-model-adds-native-audio-to-latest-video-model\/\" target=\"_blank\" rel=\"noopener\">first world model in December<\/a>, with plans to launch another this year. (World models are AI systems that simulate environments well enough to predict how they\u2019ll behave.)\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Runway isn\u2019t alone in its pursuit of turning physics-aware video models to world models, with near-term use cases in interactive entertainment, gaming, and robotics training. Startups <a href=\"https:\/\/techcrunch.com\/2026\/03\/05\/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models\/\" target=\"_blank\" rel=\"noopener\">Luma<\/a> and <a href=\"https:\/\/techcrunch.com\/2025\/11\/12\/fei-fei-lis-world-labs-speeds-up-the-world-model-race-with-marble-its-first-commercial-product\/\" target=\"_blank\" rel=\"noopener\">World Labs<\/a> are on a <a href=\"https:\/\/techcrunch.com\/2026\/03\/05\/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models\/\" target=\"_blank\" rel=\"noopener\">similar trajectory<\/a>, and Google has pointed its <a href=\"https:\/\/techcrunch.com\/2026\/01\/29\/i-built-marshmallow-castles-in-googles-new-ai-world-generator-project-genie\/\" target=\"_blank\" rel=\"noopener\">Genie world model<\/a> in the same direction.<\/p>\n<p class=\"wp-block-paragraph\">Everyone is after some version of the same thing: AI that solves humanity\u2019s hardest problems. That\u2019s far from Runway\u2019s original product, but it\u2019s the result of both emergent capabilities in the technology and founders who were predisposed to follow where it led.<\/p>\n<p class=\"wp-block-paragraph\">For his part, Germanidis sees world models as scientific infrastructure. The more sensory data and observations you train a single model on, the closer you get to a working digital twin of the universe \u2014 one you can run experiments on faster than any lab could. Much of the scientific process is just waiting on results, he points out. If you could compress that waiting, you could compress progress itself.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cIf we can build a better scientist than human scientists, we can accelerate progress in how we understand the universe and how we solve problems,\u201d Germanidis said.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-moonshot\">The moonshot<\/h2>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-element-caption__text\">Runway streetwear merch at the company&#8217;s AI Summit in March 2026. <\/span><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Runway<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Germanidis fell in love with programming as an 11-year-old in Athens and came to the U.S. at 18 to study neuroscience and film. He turned back to computer science, working at several Silicon Valley tech firms before deciding he\u2019d had enough of the culture. <a href=\"https:\/\/techcrunch.com\/podcast\/equity-podcast-runway-ceo-cristobal-valenzuela-ai-video-world-models\/\" target=\"_blank\" rel=\"noopener\">Co-CEO Crist\u00f3bal Valenzuela<\/a>, born and raised in Santiago, studied economics as an undergraduate before working in film and then software. Another Santiago native, Chief Innovation Officer Alejandro Matamala-Ortiz studied advertising and ran a design firm.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The three met in 2016 while attending NYU\u2019s ITP (Interactive Communications Program), a graduate program that Valenzuela described as an \u201cart school for engineers.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The co-founders had all aspired to be <a href=\"https:\/\/techcrunch.com\/2024\/09\/26\/runway-earmarks-5m-to-fund-up-to-100-films-using-ai-generated-video\/\" target=\"_blank\" rel=\"noopener\">filmmakers<\/a> at certain points in their lives, according to Matamala-Ortiz. So Runway started with a simple mission: Can we use AI to make <a href=\"https:\/\/techcrunch.com\/2026\/04\/16\/runway-ceo-says-ai-could-help-hollywood-make-50-films-instead-of-one-100m-blockbuster\/\" target=\"_blank\" rel=\"noopener\">everyone a filmmaker<\/a>?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">After releasing their first video generation model in February 2023 \u2014 which is <a href=\"https:\/\/techcrunch.com\/2023\/06\/09\/runways-gen-2-shows-the-limitations-of-todays-text-to-video-tech\/\" target=\"_blank\" rel=\"noopener\">staggeringly unimpressive<\/a> compared to what Runway is putting out today \u2014 that mission evolved into: Could we make everyone a <em>great<\/em> filmmaker, according to Matamala-Ortiz.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">It required growing the team to what it is today. The company has 155 workers spread across offices in New York, London, San Francisco, Seattle, Tel Aviv, and most recently, Tokyo. &#8220;But throughout this process, we learned that these models can understand how the world works, and if you scale them, they can be useful for many other different things,\u201d he added.<\/p>\n<p class=\"wp-block-paragraph\">Things like robotics, drug discovery, and climate modeling \u2014 the kinds of problems that have stumped researchers for decades. Last year, <a href=\"https:\/\/techcrunch.com\/2025\/09\/01\/why-runway-is-eyeing-the-robotics-industry-for-future-revenue-growth\/\" target=\"_blank\" rel=\"noopener\">Runway launched a robotics unit<\/a> which Germanidis says has already resulted in real-world testing and deployments.<\/p>\n<p class=\"wp-block-paragraph\">Germanidis, <a href=\"https:\/\/techcrunch.com\/2026\/03\/05\/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models\/\" target=\"_blank\" rel=\"noopener\">like others,<\/a> sees the field heading toward <a rel=\"nofollow noopener\" href=\"https:\/\/agermanidis.com\/writings\/universal-simulation\/\" target=\"_blank\">training a single model on many different modalities<\/a> \u2014 text, video, voice, and other sensors \u2014 and thinks the compounding effect is the point.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">His own moonshot goal for Runway\u2019s technology, given enough time and resources, is biological world models and anti-aging research.<\/p>\n<p class=\"wp-block-paragraph\">Whether Runway can carry its video dominance into world models is far from settled, and the competition isn\u2019t waiting around. Runway was among the first to AI video generation, but world models are a different race with deep-pocketed and well-respected competitors. Google, former <a href=\"https:\/\/techcrunch.com\/2026\/03\/09\/yann-lecuns-ami-labs-raises-1-03-billion-to-build-world-models\/\" target=\"_blank\" rel=\"noopener\">Meta chief scientist Yann LeCun<\/a>, AI\u2019s \u2018godmother\u2019 <a href=\"https:\/\/techcrunch.com\/2026\/02\/18\/world-labs-lands-200m-from-autodesk-to-bring-world-models-into-3d-workflows\/\" target=\"_blank\" rel=\"noopener\">Fei-Fei Li<\/a>, and a growing field of startups are all chasing the same goal.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Kian Katanforoosh, CEO of AI skills benchmarking company <a rel=\"nofollow noopener\" href=\"https:\/\/www.workera.ai\/\" target=\"_blank\">Workera<\/a> and a lecturer at Stanford, pointed out that no one has yet proven the jump between video intelligence and generalized reasoning via world models, but that doesn\u2019t mean it\u2019s impossible. He said that if Runway wants to turn its world model bet into reality, it will need to continue gathering resources \u2014 compute chief among them.<\/p>\n<p class=\"wp-block-paragraph\">Runway has deals with <a rel=\"nofollow noopener\" href=\"https:\/\/www.coreweave.com\/news\/coreweave-announces-agreement-to-power-runways-next-generation-ai-video-models\" target=\"_blank\">CoreWeave<\/a> and <a rel=\"nofollow noopener\" href=\"https:\/\/runwayml.com\/news\/runway-partners-with-nvidia\" target=\"_blank\">Nvidia<\/a>, but wouldn\u2019t confirm whether it has dedicated cluster access \u2014 the kind of guaranteed, large-scale compute that training frontier models requires.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cHow are you going to build a foundational model without a cluster?\u201d Katanforoosh asked. \u201cI don\u2019t think anybody can do that.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Runway has raised $860 million to date, including a <a href=\"https:\/\/techcrunch.com\/2026\/02\/10\/ai-video-startup-runway-raises-315m-at-5-3b-valuation-eyes-more-capable-world-models\/\" target=\"_blank\" rel=\"noopener\">$315 million round<\/a> in February from strategic partners like AMD Ventures and Nvidia. That\u2019s roughly in line with its most immediate competitors, Luma AI and World Labs, which have raised $900 million and $1.29 billion, respectively, according to PitchBook.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">But Runway is also going up against incumbents like OpenAI, which has raised around $175 billion <a rel=\"nofollow noopener\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/openai-chief-altman-take-stand-openai-musk-trial-tuesday-2026-05-12\/\" target=\"_blank\">per CEO Sam Altman<\/a>, and tech behemoth Google, whose parent company Alphabet is worth $4.86 trillion. <a href=\"https:\/\/techcrunch.com\/2026\/02\/20\/ais-promise-to-indie-filmmakers-faster-cheaper-lonelier\/\" target=\"_blank\" rel=\"noopener\">Google is Runway\u2019s biggest threat.<\/a> The company\u2019s Veo model competes directly with Runway\u2019s video generation business, while its Genie world model targets the same longer-term territory Runway is racing towards.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Katanforoosh nodded at OpenAI, which <a href=\"https:\/\/techcrunch.com\/2026\/03\/24\/openais-sora-was-the-creepiest-app-on-your-phone-now-its-shutting-down\/\" target=\"_blank\" rel=\"noopener\">shuttered its video platform Sora<\/a> in March after burning roughly <a href=\"https:\/\/techcrunch.com\/2026\/03\/29\/why-openai-really-shut-down-sora\/\" target=\"_blank\" rel=\"noopener\">$1 million per day<\/a> in compute costs with barely $2.1 million in revenue according to some estimates. His point: resources alone don\u2019t guarantee survival. They <a href=\"https:\/\/techcrunch.com\/2026\/03\/29\/soras-shutdown-could-be-a-reality-check-moment-for-ai-video\/\" target=\"_blank\" rel=\"noopener\">don\u2019t guarantee it<\/a> for Runway either.<\/p>\n<p class=\"wp-block-paragraph\">Katanforoosh isn\u2019t writing Runway off. He pointed to AI audio startup <a href=\"https:\/\/techcrunch.com\/2026\/05\/05\/elevenlabs-lists-blackrock-jamie-foxx-and-eva-longoria-as-new-investors\/\" target=\"_blank\" rel=\"noopener\">ElevenLabs<\/a>, which has <a href=\"https:\/\/techcrunch.com\/2025\/02\/26\/elevenlabs-is-launching-its-own-speech-to-text-model\/\" target=\"_blank\" rel=\"noopener\">outperformed<\/a> OpenAI and Google on their own benchmarks, despite lacking the resources and pedigree of either. Runway, he argues, could follow a similar playbook.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The comparison isn\u2019t lost on Runway\u2019s founders. Valenzuela says the startup\u2019s lack of Bay Area \u201cstandardization\u201d gives them an edge. Not only do they have diversity of thought, he contends, but without Silicon Valley ties, they had to be scrappier, lacking the war chest many of their peers have access to that would have insulated them from the need to generate revenue early.<\/p>\n<p class=\"wp-block-paragraph\">And according to Michelle Kwon, Runway\u2019s chief operating officer, the company isn\u2019t in a rush to raise more funds, even as compute demands increase with scale.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cTheir background has led them to be early, to be right more often than not, and to build a culture that moves incredibly quickly,\u201d early investor Michael Dempsey, managing partner at Compound, told TechCrunch<strong>.\u00a0<\/strong><\/p>\n<p class=\"wp-block-paragraph\">For Valenzuela, that culture starts with how he sees the world in the first place.<em> <\/em>He spends whatever free time he has \u2014 not much, as a co-CEO and new father \u2014 reading books, including the Chilean poet Nicanor Parra, whom he describes as the antithesis of Pablo Neruda: less formal, less academic, holding a view that poetry belongs to the people rather than to rules.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cRules are just rules they invented,\u201d Valenzuela said. \u201cThat\u2019s a driving force of how we do things at Runway. They say Silicon Valley is here and that\u2019s where the startups are. Why? Those are just made up rules. Scrub them all and start again.\u201d<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/05\/15\/runway-started-by-helping-filmmakers-now-it-wants-to-beat-google-at-ai\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI video generation startup Runway doesn\u2019t have the typical Silicon Valley pedigree. No Stanford founders, no ex-Google founders, no nine-figure seed round that bought them time to ignore revenue. Its three founders \u2014 two from Chile, one from Greece \u2014\u00a0 met at NYU\u2019s Tisch School of the Arts and built the company in New York. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-240410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/240410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=240410"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/240410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/240412"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=240410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=240410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=240410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}