12 May 2026<\/time>\n <\/p>\nAlix Earle is her “own biggest fan”.<\/p>\n
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Alix Earle has reflected on her success<\/p>\n
\nThe 25-year-old social media star recently landed her own unscripted show on Netflix, and she launched her first skincare line, Reale Actives, earlier this year – but Alix admits to experiencing lots of bumpy moments in her career.<\/p>\n
\nThe blonde beauty – who also competed on Dancing with the Stars in 2025 – told Sports Illustrated: “I\u2019ve come to realise that you have to focus on being your true self and you also have to be your own biggest fan.<\/p>\n
\n“No one is going to have your back the way that you can for yourself.”<\/p>\n
\nAlix – who appears in the new Sports Illustrated Swimsuit Issue – believes her followers really appreciate her authenticity.<\/p>\n
\nShe said: “I often feel like I am a big sister to my audience.<\/p>\n
\n“I\u2019m being honest and hopefully showing that it is O.K. to embrace exactly who you are … And that\u2019s exactly what SI Swim does. It\u2019s not about presenting this perfect picture. It celebrates women, not because they are flawless, but because they are fully themselves \u2014 the good, the bad, everything.”<\/p>\n
\nMeanwhile, Alix has insisted that the rumoured tension between herself and Alex Cooper is “exaggerated”.<\/p>\n
\nThe social media star addressed the speculation during an appearance on the TODAY show, when she was asked directly about her relationship with Alex, the host of the Call Her Daddy podcast.<\/p>\n
\nAsked by host Craig Melvin “what\u2019s actually happening” between herself and “another internet personality and podcaster”, Alix replied: “Well, I\u2019m trying to keep things pretty positive today, you know, we don\u2019t have that much time here honestly, so it\u2019s like, why ruin such a good day with something not so great?”<\/p>\n
\nCraig then asked whether there was “some sort of legitimate contentiousness” or whether it had “all been exaggerated”.<\/p>\n
\nAlix – whose Hot Mess podcast appeared on Alex’s Unwell Network, before it was axed in 2025 – responded: “No, it\u2019s exaggerated. I love everyone.”<\/p>\n
\nCraig then replied: “I\u2019m not buying it, but I\u2019ll let you go. We\u2019ll move on.”<\/p>\n
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