{"id":239390,"date":"2026-05-10T05:26:12","date_gmt":"2026-05-10T05:26:12","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/10\/today-whats-a-blind-box-and-why-are-big-brands-following-the-trend\/"},"modified":"2026-05-10T05:26:12","modified_gmt":"2026-05-10T05:26:12","slug":"today-whats-a-blind-box-and-why-are-big-brands-following-the-trend","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/05\/10\/today-whats-a-blind-box-and-why-are-big-brands-following-the-trend\/","title":{"rendered":"TODAY: What&#8217;s a Blind Box and Why Are Big Brands Following the Trend?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div> <center><br \/><iframe loading=\"lazy\" src=\"https:\/\/l.lj-toys.com\/?auth_token=sessionless%3A1778392800%3Aembedcontent%3A3616053%262182534%26%26%26youtube%26HNBBSMMD2w0%3A0c2d0dad72bb804a732d35edeb58a3b52e38315f&amp;moduleid=2182534&amp;preview=&amp;vid=HNBBSMMD2w0&amp;source=youtube&amp;journalid=3616053&amp;noads=\" width=\"560\" height=\"315\" frameborder=\"0\" class=\"lj_embedcontent\" allowfullscreen=\"\" name=\"embed_3616053_2182534\"><\/iframe><\/p>\n<p>The \u201cblind box\u201d trend is where consumers purchase a mystery box, not knowing what\u2019s inside, with the hopes of hitting it big. Now major brands including Crocs and NYX Cosmetics are cashing in on the $20 billion industry. Reporting for TODAY, NBC\u2019s business correspondent Brian Cheung breaks down the craze behind these nostalgic surprise treats that range from novelty toys to snacks, books, makeup, plants and more.<\/p>\n<p><br \/><b><i>ONTD, do you buy blind boxes?<\/i><\/b><\/p>\n<p><a href=\"https:\/\/youtu.be\/HNBBSMMD2w0?si=KyyyU-LzqDkAPqwZ\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p><\/center> <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ohnotheydidnt.livejournal.com\/132322829.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cblind box\u201d trend is where consumers purchase a mystery box, not knowing what\u2019s inside, with the hopes of hitting it big. Now major brands including Crocs and NYX Cosmetics are cashing in on the $20 billion industry. Reporting for TODAY, NBC\u2019s business correspondent Brian Cheung breaks down the craze behind these nostalgic surprise treats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-239390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/239390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=239390"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/239390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/239391"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=239390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=239390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=239390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}