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You\u2019ve heard of Instagram Reels \u2014 now get ready for Netflix Clips<\/a>. <\/p>\n Netflix is redesigning its mobile app and introducing Clips, a vertical video feed intended to help users discover new content by sharing highlights from original Netflix programming. <\/p>\n \u201cThink of \u2018Clips\u2019 as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling,\u201d Netflix wrote in a press release. \u201cYou\u2019ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.\u201d<\/p>\n The idea is that if you\u2019re on the go, you likely aren\u2019t going to pull out your phone to watch the next three minutes of the \u201cLove is Blind\u201d episode you\u2019re on. But you might watch a short, curated clip of another Netflix show for a fast laugh (which is exactly what Netflix named a similar feature, Fast Laughs<\/a>, in 2021).<\/p>\n We may have rolled our eyes five years ago when every social media platform rushed to release a TikTok copycat feature, but now, even LinkedIn is pushing vertical video on its mobile app. It\u2019s safe to say that vertical video is here to stay. <\/p>\n Netflix, for its part, has experimented for years with how to incorporate short-form video, and the company seems to have settled on Clips.<\/p>\n It\u2019s not just TikTok-like social feeds where vertical video is taking over. The microdrama industry<\/a> \u2013bite-sized episodic series, typically under 10 minutes per episode, designed to be watched on a phone screen \u2014 which first caught on in Asia, is building momentum in the U.S., making users more accustomed to watching serialized stories on vertical feeds.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> Other streamers like Peacock<\/a> and Tubi<\/a> are also adding vertical video experiences on mobile. <\/p>\n At TechCrunch Disrupt last October, Netflix Chief Product and Technology Officer Elizabeth Stone talked about Netflix\u2019s experimentation with vertical video<\/a> but said that Netflix isn\u2019t trying to compete with TikTok.<\/p>\n \u201c[Netflix] is not intending to copy or chase exactly what a TikTok or others are doing because we think that there\u2019s a certain type of entertainment \u2014 or moment of truth \u2014 that\u2019s especially valuable to our members, and we really want to be focused there, versus trying to be all things at every moment, which I don\u2019t think needs to be a core part of the strategy,\u201d Stone said at the time.<\/p>\n \n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n