\n<\/p>\n
Snapchat announced<\/a> on Tuesday that it\u2019s rolling out \u201cAI Sponsored Snaps,\u201d which will allow users to interact directly with brands\u2019 AI agents. Sponsored Snaps are the ads placed directly into the app\u2019s main Chat tab. Until now, users couldn\u2019t interact with these ads, but with the launch of AI Sponsored Ads, they\u2019ll be able to do things like ask questions and get recommendations.<\/p>\n Of course, not everyone will be on board with AI-sponsored ads, as they introduce AI into yet another part of the Snapchat experience. Plus, not everyone is eager for more advanced advertising.<\/p>\n However, Snapchat said in a blog post<\/a> that its \u201ccommunity isn\u2019t just open to AI in conversation, they\u2019re already embracing it,\u201d given that over half a billion users have messaged its AI chatbot<\/a> since it launched in 2023. <\/p>\n \u201cConversation is becoming the most valuable real estate in advertising,\u201d said Ajit Mohan, Chief Business Officer at Snap, in the blog post. \u201cAI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time. The real opportunity isn\u2019t just putting ads into those environments, it\u2019s designing formats that feel native to how people already talk.\u201d<\/p>\n For brands, the new AI Sponsored Snaps give them access to Snapchat\u2019s nearly one billion monthly active users. They can bring their own AI agents onto the platform to drive engagement and purchases. <\/p>\n Snapchat says the new format builds on the momentum of Sponsored Snaps, which already drive 22% more conversions with nearly 20% lower cost per action. With the new format, they can engage users through personalized, AI-powered interactions right where they\u2019re already having conversations. <\/p>\n The company says 85% of users engage regularly in the Chat feed, and that users sent over 950 billion chats in Q1 2026 alone. Additionally, 57% of teen Snapchat users message others daily, including 4 in 10 who do so several times a day.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n