{"id":236990,"date":"2026-04-27T12:00:00","date_gmt":"2026-04-27T12:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/04\/27\/spotifys-next-frontier-fitness-content-techcrunch\/"},"modified":"2026-04-27T12:00:00","modified_gmt":"2026-04-27T12:00:00","slug":"spotifys-next-frontier-fitness-content-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/04\/27\/spotifys-next-frontier-fitness-content-techcrunch\/","title":{"rendered":"Spotify&#8217;s next frontier: fitness content | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">After expanding into <a href=\"https:\/\/techcrunch.com\/2025\/10\/14\/spotifys-video-podcasts-are-coming-to-netflix-next-year\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>, <a href=\"https:\/\/techcrunch.com\/2024\/11\/21\/spotify-tests-a-video-feature-for-audiobooks-as-it-ramps-up-video-expansion\/\" target=\"_blank\" rel=\"noopener\">audiobooks<\/a>, <a href=\"https:\/\/techcrunch.com\/2025\/12\/09\/spotify-launches-music-videos-in-the-u-s-and-canada-for-premium-subscribers\/\" target=\"_blank\" rel=\"noopener\">video<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/x.com\/minafahmi\/status\/2047718693115666477\" target=\"_blank\">even physical books<\/a>, Spotify on Monday announced its next big category: fitness content. <\/p>\n<p class=\"wp-block-paragraph\">The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker, Peloton. <\/p>\n<p class=\"wp-block-paragraph\">Workouts from these providers will be accessible from a new \u201cFitness\u201d hub within the app, or by typing in the term \u201cfitness\u201d in the search box. Their content, in the form of both music and video, will be available across Spotify\u2019s apps on mobile, desktop, and TVs.<\/p>\n<p class=\"wp-block-paragraph\">At launch, both free and Premium users will be able to access dozens of playlists and instructional workout content from creators including\u00a0Yoga With Kassandra,\u00a0Caitlin K\u2019eli Yoga,\u00a0Sweaty Studio,\u00a0Chloe Ting,\u00a0Pilates Body By Raven,\u00a0Abi Mills Wellness,\u00a0Sophiereidfit, and others. <\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, the partnership with Peloton brings over 1,400 ad-free, on-demand workout classes from many of its well-known instructors to Spotify\u2019s Premium users in select markets. This catalog includes a range of classes like those focused on strength, cardio, yoga, meditation, running, and more, without the need for Peloton\u2019s specialized equipment. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Spotify<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Currently, the workouts are available in English, with some options in Spanish and German. They can also be downloaded for offline access. <\/p>\n<p class=\"wp-block-paragraph\">Participating creators will benefit from the partnership by being able to leverage Spotify\u2019s existing monetization tools, like the Spotify Partner Program. However, the company declined to share its deal terms with Peloton. In the future, the company could consider other forms of monetization as well, but wouldn\u2019t confirm whether or not this could include things like paid subscriptions or paid classes.  <\/p>\n<p class=\"wp-block-paragraph\">Spotify notes that its decision to invest in fitness content was based on data from its users, as nearly 70% of its Premium subscribers work out monthly, and there are over 150 million fitness playlists on the service. The company also saw increased demand for workout music after the recent launch of its AI-powered Prompted Playlist feature. <\/p>\n<p class=\"wp-block-paragraph\">Still, the addition of yet another form of content to what was once a music-only app could be a turnoff for any users who already feel the app has become too cluttered as the company expanded into new formats. But Spotify seems to be thinking about their experience, too: For example, it <a href=\"https:\/\/techcrunch.com\/2026\/04\/09\/spotify-now-lets-everyone-turn-off-all-videos-in-its-app\/\" target=\"_blank\" rel=\"noopener\">recently introduced<\/a> the option to turn off videos across the app.<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/04\/27\/spotifys-next-frontier-fitness-content\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content. The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-236990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/236990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=236990"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/236990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/236991"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=236990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=236990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=236990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}