{"id":234342,"date":"2026-04-14T00:23:33","date_gmt":"2026-04-14T00:23:33","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/04\/14\/openai-has-bought-ai-personal-finance-startup-hiro-techcrunch\/"},"modified":"2026-04-14T00:23:33","modified_gmt":"2026-04-14T00:23:33","slug":"openai-has-bought-ai-personal-finance-startup-hiro-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/04\/14\/openai-has-bought-ai-personal-finance-startup-hiro-techcrunch\/","title":{"rendered":"OpenAI has bought AI personal finance startup Hiro | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">OpenAI has acquired personal finance startup Hiro Finance, founder Ethan Bloch <a rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7449516144237002752\/?originTrackingId=0PFOj5EiWZt8GYjZ3b9Rqg%3D%3D\" target=\"_blank\">announced<\/a> on Monday and OpenAI confirmed to TechCrunch. The startup was backed by A-list fintech VC firm Ribbit, as well as General Catalyst and Restive.<\/p>\n<p class=\"wp-block-paragraph\">Terms of the acquisition were not disclosed, nor did Hiro ever disclose how much money it raised. Since Hiro said it will be shutting down its operations on April 20 and deleting all data from its servers on May 13, we\u2019re going to call this an acquihire.<\/p>\n<p class=\"wp-block-paragraph\">Bloch said in his post that Hiro employees are coming with him to OpenAI. He didn\u2019t specify how many employees that entails, but LinkedIn lists about 10 people associated with the company. Bloch did not respond to our request for comment.<\/p>\n<p class=\"wp-block-paragraph\">The company was founded in 2023 and launched its AI tool about five months ago. Hiro offered AI-powered financial planning for consumers. Users entered financial information like salary, debts, and monthly costs, and the app modeled different what-if scenarios to help them make financial decisions.<\/p>\n<p class=\"wp-block-paragraph\">Hiro was specifically trained to nail financial math, including an option that allowed users to verify accuracy, <a rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7392245298103971840\/\" target=\"_blank\">Bloch said<\/a> in a demo of the product.  Over the past couple of years, state-of-the-art frontier models have gotten significantly better (even good) at math of all kinds. But historically, they haven\u2019t been.<\/p>\n<p class=\"wp-block-paragraph\">This deal stands out for a couple of reasons. Bloch previously founded Digit, a digital-only bank that helped people automatically save money. Digit was sold to Oportun in 2021 for more than <a rel=\"nofollow noopener\" href=\"https:\/\/investor.oportun.com\/news-events\/press-releases\/detail\/25\/oportun-completes-acquisition-of-digit-a-neobanking\" target=\"_blank\">$200 million<\/a>, according to Oportun.<\/p>\n<p class=\"wp-block-paragraph\">Plus, this isn\u2019t the first financial app OpenAI has bought. Given that OpenAI markets ChatGPT as a <a rel=\"nofollow noopener\" href=\"https:\/\/chatgpt.com\/business\/ai-for-finance\" target=\"_blank\">good tool for business finance teams<\/a>, we can see why the model maker would be looking to add more talent to this side of the house. Whether OpenAI plans to pursue financial planning as a more specialized app, we\u2019ll have to wait and see.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">It\u2019s also possible that this acquihire is an effort to make OpenAI more popular with OpenClaw users, who often tend to prefer Claude. OpenClaw is a popular agent for robo stock trading. In fact, Bloch created his own auto-trading OpenClaw agent that he named RoboBuffett, he said <a rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7439699342770446336\/?originTrackingId=gTTEg8goCbTyS5LXDgViJw%3D%3D\" target=\"_blank\">on LinkedIn<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Another fun fact: Bloch <a rel=\"nofollow noopener\" href=\"https:\/\/www.businessinsider.com\/ethan-bloch-digit-hiro-financial-planner-entrepeneur-advice-2025-11\" target=\"_blank\">told<\/a> Business Insider that Hiro was the 15th project he launched, having started as a tech entrepreneur when he was a 13-year-old. The first 13 failed, he said. He sold No. 14, Flowtown, a social media SaaS tool launched in 2009, for $4.5 million. Bloch said he sold Digit for about $230 million. Now he\u2019s sold his latest startup to OpenAI, a company that has broken records for growth and raising money, and may yet break records with an IPO.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/04\/13\/openai-has-bought-ai-personal-finance-startup-hiro\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI has acquired personal finance startup Hiro Finance, founder Ethan Bloch announced on Monday and OpenAI confirmed to TechCrunch. The startup was backed by A-list fintech VC firm Ribbit, as well as General Catalyst and Restive. Terms of the acquisition were not disclosed, nor did Hiro ever disclose how much money it raised. Since Hiro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":234343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-234342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/234342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=234342"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/234342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/234343"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=234342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=234342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=234342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}