{"id":231906,"date":"2026-03-31T15:46:50","date_gmt":"2026-03-31T15:46:50","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/03\/31\/fedex-chooses-partnerships-over-proprietary-tech-for-its-automation-strategy-techcrunch\/"},"modified":"2026-03-31T15:46:50","modified_gmt":"2026-03-31T15:46:50","slug":"fedex-chooses-partnerships-over-proprietary-tech-for-its-automation-strategy-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/03\/31\/fedex-chooses-partnerships-over-proprietary-tech-for-its-automation-strategy-techcrunch\/","title":{"rendered":"FedEx chooses partnerships over proprietary tech for its automation strategy | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Automation is coming to warehouses \u2014 fast. While some companies like Amazon are developing their own robotic fleets in-house, others have turned to outside players for their automation tech.<\/p>\n<p class=\"wp-block-paragraph\">FedEx has dabbled with both strategies. And the $84 billion company has landed on partnerships with robotics companies as the best approach to keep up with its peers in the race toward automation. <\/p>\n<p class=\"wp-block-paragraph\">FedEx\u2019s recent <a href=\"https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-launches-berkshire-greys-fully-autonomous-robotic-trailer-unloader-to-create-a-safer-and-more-efficient-workplace\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">multi-year partnership<\/a> with SoftBank-owned robotics company Berkshire Grey illustrates its strategy: turn to the experts to develop robots that can take on repetitive, dangerous jobs for humans. Under the non-exclusive partnership, the companies developed Scoop, a bot designed for bulk package unloading, or removing large bundles of multiple parcels from a truck at once.<\/p>\n<p class=\"wp-block-paragraph\">FedEx will start rolling out these robots to its warehouses through a pilot program later this year. While these robots won\u2019t work with every single one of FedEx\u2019s thousands of unloading doors, the company hopes to be able to scale the bot if all goes well.<\/p>\n<p class=\"wp-block-paragraph\">Stephanie Cook, director of advanced technology and innovation, robotics at FedEx, told TechCrunch that bulk unloading is one of the most physically demanding and unpredictable jobs in the FedEx warehouse. This isn\u2019t the company\u2019s first attempt to automate bulk unloading, Cook said, adding they had trouble finding the right robot for the job.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s nothing that is off-the-shelf that we recognize will work for our needs,\u201d Cook said. \u201cWe worked with Berkshire Grey in the past and felt this was a good fit for us in terms of a collaboration. We knew it wasn\u2019t something that we could just develop in a matter of months. It was going to take a multi-year journey to get here.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Bulk unloading is also a perfect role for a robot, O.P. Skaaksrud, vice president of advanced technology and innovation at FedEx, told TechCrunch. While bulk unloading does require these bots to make decisions, they aren\u2019t as granular as if the bot was picking or searching for specific packages, which makes it a less complicated task to automate.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\u201cBecause we have such variety of package mix, to specialize individual picking, it\u2019s just not gonna be fast enough,\u201d Skaaksrud said. \u201cThat was one of the other tradeoffs that we went with here, because there are package unloaders out there that do single picks. They\u2019re not fast enough and not able to do this type of mix.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Cook said the company is looking to automate the most dangerous and physically demanding jobs at its warehouses first. These tend to be better for automation in general because they\u2019re often repetitive, allowing employees to work less dangerous and more higher-skilled jobs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-picking-and-packing-partners\">Picking and packing partners<\/h2>\n<p class=\"wp-block-paragraph\">The Memphis-based company does develop tech in-house, like the <a href=\"https:\/\/www.fedex.com\/en-us\/senseaware.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FedEx SenseAware<\/a> and <a href=\"https:\/\/newsroom.fedex.com\/newsroom\/united-states-english\/senseaware-id\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SenseAware ID<\/a> sensor systems, both of which help track packages.<\/p>\n<p class=\"wp-block-paragraph\">But developing sensors and developing robotics are not one in the same, Skaaksrud said.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe entire package and developing sensor hardware is complicated, but developing robotics capabilities is next level,\u201d Skaaksrud said. \u201cIt\u2019s much better and faster to partner with other companies in the field to move faster. That is the way we look at it. We see these partnerships as really benefiting both Fedex and the companies we work with.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Berkshire Grey isn\u2019t FedEx\u2019s only automation-focused partnership. The company has locked in several partnerships (and conducted pilots) in recent years as it works toward automating more of its process in and outside the warehouse.<\/p>\n<p class=\"wp-block-paragraph\">Within the warehouse, the company works with <a href=\"https:\/\/techcrunch.com\/2025\/03\/11\/yet-another-ai-robotics-firm-lands-major-funding-as-dexterity-closes-latest-round\/\" target=\"_blank\" rel=\"noopener\">Dexterity<\/a>, a robotics startup with the billion-dollar valuation unicorn status that specializes in robots with a \u201chuman-like\u201d touch. It also has a deal with another unicorn startup called <a href=\"https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-announces-expansion-of-fedex-fulfillment-with-nimble-alliance\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nimble<\/a> that builds fully autonomous warehouses.<\/p>\n<p class=\"wp-block-paragraph\">Autonomous deliveries, both last-mile and long duration, are also an area of focus.<\/p>\n<p class=\"wp-block-paragraph\">The company signed a <a href=\"https:\/\/techcrunch.com\/2022\/05\/18\/aurora-expands-autonomous-freight-pilot-with-fedex-in-texas\/\" target=\"_blank\" rel=\"noopener\">pilot deal with autonomous trucking startup Aurora Innovation<\/a> back in 2021 to have the self-driving truck company haul packages for the shipper on defined routes in Texas. The companies expanded their ongoing partnership in 2022 and have since completed more than 3,200 autonomous loads.<\/p>\n<p class=\"wp-block-paragraph\">FedEx also <a href=\"https:\/\/techcrunch.com\/2021\/06\/15\/autonomous-delivery-startup-nuro-moves-into-logistics-with-fedex\/\" target=\"_blank\" rel=\"noopener\">partnered with Nuro<\/a>, an autonomous last-mile delivery robotic company, in 2021. At the time, FedEx said it was a long-term commitment and that it had plans to scale the last-mile delivery option. <a href=\"https:\/\/techcrunch.com\/2025\/04\/09\/nuros-106m-raise-backs-its-shift-from-delivery-robots-to-licensing-autonomy-tech\/\" target=\"_blank\" rel=\"noopener\">Nuro shifted from delivery to licensing autonomous tech<\/a> in 2025 and FedEx no longer works with the company. <\/p>\n<p class=\"wp-block-paragraph\">Last-mile delivery is another area the company has tried to tackle in-house with mixed success. FedEx did develop and release the SameDay Bot in 2019 to help with last-mile delivery, but the <a href=\"https:\/\/techcrunch.com\/2019\/11\/26\/fedex-robots-sent-packing-by-nyc\/\" target=\"_blank\" rel=\"noopener\">bots didn\u2019t receive a warm reception<\/a> \u2014 even getting kicked out of NYC by former mayor Bill de Blasio. The company moved on from them a few years later but reiterated that\u2019s still an area they are focused on.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-keeping-it-real\">Keeping it real<\/h2>\n<p class=\"wp-block-paragraph\">While the company is focused on not getting left behind in the broader automation race, Skaaksrud and Cook said that doesn\u2019t mean FedEx is going to get ahead of itself either. The company is not just grabbing the next shiny robot or tech each time it gets released.<\/p>\n<p class=\"wp-block-paragraph\">\u201cDon\u2019t be too focused only on the technology, because then we\u2019re going to fail,\u201d Skaaksrud said. \u201cThis is really 3D chess that you\u2019re playing here. You have to solve for all these different, often not so glamorous and interesting components, that are part of the overall solution. We are definitely doing what is required to not only have interesting technology, but interesting productive technology that\u2019s going to solve business problems.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The company isn\u2019t concerned that its partnership strategy won\u2019t result in a lot of proprietary tech either. Skaaksrud said that the hardware itself is just that \u2014 hardware. He argued that FedEx trucks are just trucks and the network and brain behind the company\u2019s delivery web is what makes them FedEx.<\/p>\n<p class=\"wp-block-paragraph\">While headlines could make it seem that every company is trying their hardest to automate everything, FedEx said it plans to stay calculated as they roll out these new technologies.<\/p>\n<p class=\"wp-block-paragraph\">For Cook, the main focus of these strategies is still the people who work within these warehouses, which means technology has to be designed to work alongside these people, making their jobs easier, while still keeping them safe.<\/p>\n<p class=\"wp-block-paragraph\">Because of that, and because the company is focused first on areas with a clear ROI, one area they are not interested in is humanoids.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe orchestration aspects of multiple humanoids in a limited space that is highly dynamic, you know how hard it is,\u201d Skaaksrud said. \u201cI think that humanoids are very interesting, and we\u2019re definitely paying attention, but it\u2019s this fit for purpose. You got to figure that out because the hype is just really high, but there\u2019s a lot of potential there long-term. But you have to understand the limitations and set your expectations accordingly.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/03\/31\/fedex-chooses-partnerships-over-proprietary-tech-for-its-automation-strategy\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automation is coming to warehouses \u2014 fast. While some companies like Amazon are developing their own robotic fleets in-house, others have turned to outside players for their automation tech. FedEx has dabbled with both strategies. And the $84 billion company has landed on partnerships with robotics companies as the best approach to keep up with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-231906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/231906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=231906"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/231906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/231907"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=231906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=231906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=231906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}