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Travis Kelce<\/strong><\/a> is upping his fashion game!<\/p>\n The 36-year-old Kansas City Chiefs tight end has been known to throw on a fit or two while arriving for football games, and now, he\u2019ll be repping one brand for his tunnel walks for the next couple years. <\/p>\n It was just announced that the NFL star has signed a deal with Tommy Hilfiger<\/em>, as a global brand ambassador and a creative collaborator, according to WWD<\/a><\/em>. <\/p>\n Keep reading to find out more\u2026<\/em><\/strong><\/span><\/p>\n \u201cI\u2019ve long admired Tommy Hilfiger<\/em> as an iconic American brand,\u201d Travis<\/strong> shared in a statement. \u201cEver since 10th grade, when I used to ask my mom to buy Sailing Gear<\/em> jackets, I\u2019ve been drawn towards the brand\u2019s confident style and red, white and blue DNA. Getting to work with Tommy<\/strong> and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.\u201d<\/p>\n As part of his deal, Travis<\/strong> will star in a series of ad campaigns and will take part in a design collaboration with the American clothing brand. <\/p>\n Travis<\/strong>\u2018 first campaign will launch this fall, \u201cshowing Kelce<\/strong> entering Hilfiger<\/em>\u2019s New York \u2014 a setting of glamour, sophistication and where surprise encounters are never more than a block away.\u201d <\/p>\n The new campaign is said to debut in August or September and will be shot across two and a half days at the end of April in the city. He will then return for another campaign in spring 2027, along with a \u201cdesign collaboration that reimagines elevated Tommy<\/em> icons.\u201d<\/p>\n \u201cTravis Kelce<\/strong> is one of the magnetic figures in sport and culture today,\u201d founder and designer Tommy Hilfiger<\/strong> said. \u201cHe is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I\u2019m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.\u201d<\/p>\n \u201cAs you know, we\u2019ve over the years had a lot of iconic ambassadors, from Rafael Nadal<\/strong> to Gigi Hadid<\/strong>, Lewis Hamilton<\/strong> and recently Damson Idris<\/strong> from the F1<\/em> movie,\u201d he continued. \u201cWe think Travis<\/strong> is a true American icon. He\u2019s not only a talented athlete, but he\u2019s a great person, a great personality and he\u2019s one of the most talked-about people in sport and pop culture.\u201d<\/p>\n \u201cAnd I\u2019m excited to see how he brings a vibrant and bold take on our modern prep. Because that\u2019s what he wears,\u201d Tommy<\/strong> added. \u201cHe wears preppy with a twist. He loves color and is not afraid to wear it. He\u2019s in the zeitgeist.\u201d<\/p>\n Just this past week, Travis<\/strong> and fianc\u00e9e Taylor Swift<\/strong> made their first awards show appearance<\/a> together at the 2026 iHeartRadio Music Awards<\/em>, where she gave him a shoutout on stage<\/a> while accepting one of her many awards.<\/p>\n<\/div>\n