\u266c original sound \u2013 Markos<\/a> <\/section>\n<\/blockquote>\nNo, this could not have been emergency funeral clothing, he explained.<\/p>\n
Markos\u2019 video notes that not only is this gymwear \u2014 not like the skirts, dresses, blazers, and suits that people might wear to a funeral \u2014 but it apparently has large branding on it.<\/p>\n
The purchases, totaling $1,043, came at 11:10 AM on Thursday, September 11 \u2014 about 19 hours after Charlie died. The name on the receipt was Erika Franzese, her maiden name.<\/p>\n
Now, that isn\u2019t \u201cbefore the body was cold,\u201d as Markos hyperbolically dubbed it. Algor mortis aside, the body was certainly in a temperature-controlled environment well before the shopping went down.<\/p>\n
The point, simply put, is that this seems like a weird<\/em> move for a new widow. It\u2019s not helping her image.<\/p>\nAppearing on Fox News, Erika Kirk describes the first hours after her late husband\u2019s shooting. (Image Credit: Fox News)<\/span><\/figcaption><\/figure>\nIs there an explanation that could make this make sense?<\/h2>\n To be blunt, Erika went from being the essentially unknown wife of a notorious Christian nationalist to becoming the target of scorn from both sides of the political aisle.<\/p>\n
Different people react in different ways to grief.<\/p>\n
While many \u2014 including Markos \u2014 point out that most would not go on shopping sprees for pricey gymwear the morning after their spouse\u2019s assassination, it\u2019s true that different people have different ways to cope.<\/p>\n
Could there be some sort of explanation for all of this?<\/p>\n
Apparently, there is<\/em>.<\/p>\nKnown Kirk associate Elizabeth McCoy clapped back at the \u201cshopping spree\u201d story with her own version of events. (Image Credit: Instagram)<\/span><\/figcaption><\/figure>\nMikey McCoy was Charlie Kirk\u2019s chief of staff. Elizabeth is his wife.<\/p>\n
She took to her Instagram<\/a> Story to defend Erika, referring to herself as \u201cthe Alo purchaser.\u201d<\/p>\nApparently, she made these purchases as a favor to Erika.<\/p>\n
\u201cThink twice and consider evaluating things through a little grace perhaps,\u201d she asked, \u201cwhen you guys go down your next rabbit hole.\u201d<\/p>\n
Elizabeth also shared that she had gone to Target for other supplies.<\/p>\nIn a town hall interview, Erika Kirk continued what critics have characterized as a \u2018tour\u2019 three months after her husband\u2019s death. (Image Credit: CBS)<\/span><\/figcaption><\/figure>\nAll settled, right?<\/h2>\n Admittedly, some wonder why Charlie Kirk\u2019s wife seemingly had a card in her maiden name.<\/p>\n
However, we can all probably recognize that the general dislike of Erika is probably a larger factor here than any purchase.<\/p>\n
(Politically, the left dislikes Erika for taking on the mantle of her late husband\u2019s white nationalism and Christian nationalism, while the right seems to resent that Erika is stepping into her husband\u2019s shoes without the charisma or experience to back it up. Also she\u2019s a woman<\/em>, which many of them find unforgivable.)<\/p>\nYou know when you hate someone so much that you cringe when they laugh or hate any restaurant that they frequent? The Erika thing has reached those proportions.<\/p>\n
That said \u2026 this isn\u2019t doing any favors for Alo as a brand.<\/p>\n<\/p><\/div>\n
![\"Erika](\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/02\/0226_use_erikakirk_01-Cropped-1024x576.png\")
![\"Erika](\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/03\/0319_use_erikakirk_01-1024x576.png\")
![\"Elizabeth](\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/03\/0319_elizakmccoy_ig_01-854x1024.png\")
![\"Erika](\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/12\/1212_erikakirk_header-1024x576.png\")