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Could Meta be preparing to launch a Prada version of its Meta AI glasses? That\u2019s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in the front row of Prada\u2019s Fall\/Winter 2026 Fashion Week show in Milan on Thursday. The social media exec was seen chatting with his seatmate<\/a>, Lorenzo Bertelli, Prada\u2019s Chief Merchandising Officer and son of head designer Miuccia Prada.<\/p>\n While Zuckerberg has been working to polish his image in recent years, including with upgraded threads<\/a>, it\u2019s likely that he wasn\u2019t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.<\/p>\n CNBC reported<\/a> last summer that Prada AI glasses were in the works<\/a>, among others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment about Zuckerberg\u2019s presence in Milan.)<\/p>\n EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. This month, the company announced it sold over 7 million AI glasses in 2025<\/a>, up from 2 million in the prior year. Those sales included both Ray-Ban Meta and Oakley Meta<\/a> glasses, the latter designed more for the athletic types. <\/p>\n Now, it seems, Prada AI glasses could be next, given that Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next ten years<\/a>. (The existing agreement, expiring on December 31, 2025, was later extended through December 31, 2030, with the provision for renewal until December 31, 2035.)<\/p>\n Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that its Oakleys and Ray-Bans don\u2019t yet address. Establishing the glasses as a luxury symbol could also benefit Meta\u2019s brand overall.<\/p>\n However, there are some concerns that AI glasses aren\u2019t the right fit for a world that\u2019s seeing an increased consumer backlash against surveillance devices, which have recently led people to rip out<\/a> their Ring doorbells<\/a> and smash Flock cameras<\/a>. This shift could see Meta reconsidering whether it will add facial recognition<\/a> features to its glasses, as The New York Times<\/a> recently reported. The news drew criticism for what had otherwise been a modestly successful tech product, and has even prompted one developer to build an app<\/a> that will warn you if someone is wearing the AI glasses near you.<\/p>\n