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Fitbit founders James Park and Eric Friedman have announced<\/a> the launch of a new AI startup called Luffu that aims to help families proactively monitor their health. The duo are developing an \u201cintelligent family care system\u201d that will start with an app experience and then expand into hardware devices. <\/p>\n Two years after their exit from Google, Park and Friedman are betting on AI to help lighten the mental burden of caregiving. According to a recent report<\/a>, 63 million, or nearly 1 in 4, U.S. adults are family caregivers, up 45% from 10 years ago.<\/p>\n Luffu uses AI in the background to gather and organize family information, learn day-to-day patterns, and flag notable changes so families can stay aligned and address potential well-being issues.<\/p>\n \u201cAt Fitbit, we focused on personal health\u2014but after Fitbit, health for me became bigger than just thinking about myself,\u201d Park said in a press release<\/a>. \u201cI was caring for my parents from across the country, trying to piece together my mom\u2019s health care across various portals and providers, with a language barrier that made it hard to get complete, timely context from her about doctor visits. I didn\u2019t want to constantly check in, and she didn\u2019t want to feel monitored. Luffu is the product we wished existed\u2014to stay on top of our family\u2019s health, know what changed and when to step in\u2014without hovering.\u201d<\/p>\n The pair note that today\u2019s consumer health market is filled with tools for individuals, but that real life health is shared across partners, kids, parents, pets, and caregivers. Family information is scattered across devices, portals, calendars, attachments, spreadsheets, and paper documents. <\/p>\n With Luffu, people will be able to track the whole family\u2019s details, including health stats, diet, medications, symptoms, lab tests, doctor visits, and more. Users can log health information using voice, text, or photos. Luffu proactively watches for changes, and surfaces insights and alerts, such as unusual vitals or changes in sleep. <\/p>\n The pair told Axios<\/a> that people can ask questions using plain language to ask about their family\u2019s health, such as \u201cIs Dad\u2019s new meal plan affecting his blood pressure?\u201d\u00a0or \u201cDid someone give the dog his medication?\u201d\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> \u201cWe designed Luffu to capture the details as life happens, keep family members updated and surface what matters at the right time\u2014so caregiving feels more coordinated and less chaotic,\u201d Friedman said in the press release. <\/p>\n People who are interested in Luffu can join the waitlist<\/a> for the limited public beta.<\/p>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n