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Firefox will begin catering to those who don\u2019t want AI in their browser. On Monday, Mozilla announced<\/a> that Firefox will soon let users block all current and future generative AI features. Users will also have the option to block certain AI features in Firefox, while keeping others.<\/p>\n Starting with Firefox 148, which is rolling out on February 24, users will find a new AI controls section within the desktop browser settings. <\/p>\n People who don\u2019t want access to any AI features from Firefox can turn on the \u201cBlock AI enhancements\u201d toggle. When this setting is turned on, they won\u2019t see pop-ups or reminders to use existing or upcoming AI features.\u00a0<\/p>\n The new AI controls will also let users manage AI features individually. These features include \u201cTranslations,\u201d which allows you to browse the web in your preferred language, Alt text in PDFs, AI-enhanced tab grouping, link previews, and Firefox\u2019s AI chatbot in the sidebar, which lets you use your chosen chatbot as you browse, including services like Anthropic Claude, ChatGPT, Microsoft Copilot, Google Gemini, and Le Chat Mistral.<\/p>\n \u201cAI is changing the web, and people want very different things from it,\u201d the company wrote in a blog post. \u201cWe\u2019ve heard from many who want nothing to do with AI. We\u2019ve also heard from others who want AI tools that are genuinely useful. Listening to our community, alongside our ongoing commitment to offer choice, led us to build AI controls.\u201d<\/p>\n The announcement comes as Mozilla appointed Anthony Enzor-DeMeo<\/a> as its CEO back in December. Enzor-DeMeo said at the time that Mozilla would be investing in AI and would add AI features to Firefox, but that the company would make these features optional.<\/p>\n \u201cAI should always be a choice \u2014 something people can easily turn off. People should know why a feature works the way it does and what value they get from it,\u201d he wrote in a blog post<\/a>. <\/p>\n Enzor-DeMeo\u2019s comments come as Mozilla scrambles to adapt in a rapidly changing browser market. Although browsers like Firefox and Google Chrome dominated the browser space for more than a decade, they are facing renewed competition from companies such as Perplexity, Arc, OpenAI, and Opera.<\/p>\n While Mozilla plans to invest in new AI features, it\u2019s also focused on transparency. CNBC reported<\/a> last week that Mozilla President Mark Surman said he\u2019s building \u201ca rebel alliance of sorts\u201d made up of tech startups, developers, and public-interest technologists committed to making AI more trustworthy and to checking the power of players like OpenAI and Anthropic. <\/p>\n Mozilla will deploy around $1.4 billion worth of reserves to support tech businesses and nonprofits, including its own, CNBC reports. The company is pursuing investments that promote AI transparency and push back against companies growing at historic speeds with limited oversight. <\/p>\n<\/div>\n