{"id":217788,"date":"2026-01-20T19:50:14","date_gmt":"2026-01-20T19:50:14","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/01\/20\/amazon-ceo-andy-jassy-says-tariffs-are-starting-to-drive-up-product-prices-techcrunch\/"},"modified":"2026-01-20T19:50:14","modified_gmt":"2026-01-20T19:50:14","slug":"amazon-ceo-andy-jassy-says-tariffs-are-starting-to-drive-up-product-prices-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/01\/20\/amazon-ceo-andy-jassy-says-tariffs-are-starting-to-drive-up-product-prices-techcrunch\/","title":{"rendered":"Amazon CEO Andy Jassy says tariffs are starting to drive up product prices | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Amazon CEO Andy Jassy says consumers are beginning to see higher prices as sellers look to absorb added costs from President Donald Trump\u2019s tariffs. <\/p>\n<p class=\"wp-block-paragraph\">Jassy <a href=\"https:\/\/www.cnbc.com\/2026\/01\/20\/amazon-jassy-trump-tariffs-prices-shoppers.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">told CNBC<\/a> that Amazon and many of its third-party sellers stocked up on inventory ahead of the tariffs to keep prices low, but most of that supply ran out last fall.<\/p>\n<p class=\"wp-block-paragraph\">\u201cSo you start to see some of the tariffs creep into some of the prices, some of the items, and you see some sellers are deciding that they\u2019re passing on those higher costs to consumers in the form of higher prices, some are deciding that they\u2019ll absorb it to drive demand and some are doing something in between,\u201d Jassy said. \u201cI think you\u2019re starting to see more of that impact.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Amazon\u2019s comment signals a shift from last year, when <a href=\"https:\/\/www.cnbc.com\/2025\/06\/30\/despite-tariffs-andy-jassy-says-amazon-hasnt-seen-prices-appreciably-go-up-so-far.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jassy said prices had not risen<\/a> after Trump announced the tariffs.<\/p>\n<p class=\"wp-block-paragraph\">Jassy said on Tuesday that while Amazon is trying to keep prices low, price hikes may be unavoidable in some instances.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAt a certain point, because retail is, as you know, a mid-single digit operating margin business, if people\u2019s costs go up by 10%, there aren\u2019t a lot of places to absorb it,\u201d Jassy said. \u201cYou don\u2019t have endless options.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Despite the tariffs, consumers are \u201cpretty resilient,\u201d Jassy said, noting that some shoppers are shifting to cheaper items and bargain hunting, while others are putting off premium discretionary purchases.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/01\/20\/amazon-ceo-andy-jassy-says-tariffs-are-starting-to-drive-up-product-prices\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon CEO Andy Jassy says consumers are beginning to see higher prices as sellers look to absorb added costs from President Donald Trump\u2019s tariffs. Jassy told CNBC that Amazon and many of its third-party sellers stocked up on inventory ahead of the tariffs to keep prices low, but most of that supply ran out last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":217789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-217788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/217788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=217788"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/217788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/217789"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=217788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=217788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=217788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}