{"id":215624,"date":"2026-01-08T16:19:00","date_gmt":"2026-01-08T16:19:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/01\/08\/go-to-market-strategies-for-an-ai-era-techcrunch\/"},"modified":"2026-01-08T16:19:00","modified_gmt":"2026-01-08T16:19:00","slug":"go-to-market-strategies-for-an-ai-era-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/01\/08\/go-to-market-strategies-for-an-ai-era-techcrunch\/","title":{"rendered":"Go-to-market strategies for an AI era\u00a0 | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">In the\u00a0season finale of Build Mode,\u00a0Isabelle Johannessen\u00a0sits\u00a0down with Paul Irving,\u00a0partner\u00a0and COO of\u00a0GTMfund, to discuss go-to-market strategies for the AI era.\u00a0Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors who iterate at lightning speed.\u00a0He also\u00a0explains why distribution has become the final remaining moat when technical advantages disappear in months instead of years, and why every company needs a unique go-to-market motion tailored to their specific ICP.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">They also dive into the power of warm-introduction mapping and building authentic relationships with operators who can open doors. Irving highlights one of the best parts of the startup ecosystem: the altruistic nature of founders and operators who are genuinely willing to help when you approach them with curiosity and authenticity.<\/p>\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Why you should focus on one or two GTM channels, not ten<\/li>\n<li class=\"wp-block-list-item\">How AI enables unprecedented specificity in customer outreach<\/li>\n<li class=\"wp-block-list-item\">The importance of developing a unique distribution mechanism<\/li>\n<li class=\"wp-block-list-item\">Why you need to put your sales pitch away when meeting a new connection and genuinely present the problem or opportunity you\u2019re facing. <\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Season 2 of Build Mode is launching mid-February. <\/p>\n<p class=\"wp-block-paragraph\"><em>Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/video\/go-to-market-strategies-for-an-ai-era\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the\u00a0season finale of Build Mode,\u00a0Isabelle Johannessen\u00a0sits\u00a0down with Paul Irving,\u00a0partner\u00a0and COO of\u00a0GTMfund, to discuss go-to-market strategies for the AI era.\u00a0Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors who iterate at lightning speed.\u00a0He also\u00a0explains why distribution has become the final remaining moat when technical advantages disappear in months [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":215625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-215624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/215624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=215624"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/215624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/215625"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=215624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=215624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=215624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}