{"id":211806,"date":"2025-12-18T15:02:49","date_gmt":"2025-12-18T15:02:49","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/12\/18\/apple-opens-up-its-app-store-to-competition-in-japan-techcrunch\/"},"modified":"2025-12-18T15:02:49","modified_gmt":"2025-12-18T15:02:49","slug":"apple-opens-up-its-app-store-to-competition-in-japan-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/12\/18\/apple-opens-up-its-app-store-to-competition-in-japan-techcrunch\/","title":{"rendered":"Apple opens up its App Store to competition in Japan | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple <a rel=\"nofollow noopener\" href=\"https:\/\/developer.apple.com\/news\/?id=074b3wzz\" target=\"_blank\">announced<\/a> it will allow alternative app stores in Japan and will permit developers to process payments for digital goods and services outside of its own in-app purchase system in iOS. The iPhone maker is not making these changes because it wants to be more open; it\u2019s being forced \u2014 in this case, to comply with the country\u2019s Mobile Software Competition Act (MSCA), which is now going into effect.<\/p>\n<p class=\"wp-block-paragraph\">With <a rel=\"nofollow noopener\" href=\"https:\/\/developer.apple.com\/support\/app-distribution-in-japan\/\" target=\"_blank\">this update<\/a>, Apple\u2019s App Store revenues are being impacted in another major market due to anticompetition laws and regulations. The company already has to comply with Europe\u2019s Digital Markets Act (DMA), which previously required the tech giant to <a rel=\"nofollow noopener\" href=\"https:\/\/support.apple.com\/en-us\/118110\" target=\"_blank\">allow for alternative app stores<\/a> and other changes. <\/p>\n<p class=\"wp-block-paragraph\">In the U.S., Apple has been strong-armed into changing its in-payments system <a href=\"https:\/\/techcrunch.com\/2025\/04\/30\/epic-games-just-scored-a-major-win-against-apple\/\" target=\"_blank\" rel=\"noopener\">by way of the courts<\/a>, after a lawsuit from Fortnite maker, Epic Games. Though it was not declared a monopoly, the court decided Apple needed to give developers the right to process payments outside of its system if they chose. (The specifics around that order are still being worked out after an appeal <a rel=\"nofollow noopener\" href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/us-appeals-court-partly-reverses-sanctions-against-apple-epic-games-antitrust-2025-12-11\/\" target=\"_blank\">partially reversed an earlier ruling.<\/a>)<\/p>\n<p class=\"wp-block-paragraph\">As usual, in its announcement about the changes in Japan, Apple warned that alternative app marketplaces and payments open up \u201cnew avenues for malware, fraud, scams, and privacy and security risks.\u201d To mitigate those risks, the company said it worked with Japanese regulators to require an authorization process for app marketplaces (\u201cNotarization\u201d), which it says is designed to protect children specifically from inappropriate content and scams. <\/p>\n<p class=\"wp-block-paragraph\">The fact that Apple has come up with a process to dial back the risk for alternative app stores indicates there has always been a technical solution at hand to balance the needs for both openness and security.<\/p>\n<p class=\"wp-block-paragraph\">As in the EU, Apple has come up with a complex fee structure to ensure it doesn\u2019t lose much in the form of App Store revenue, while seemingly complying with the letter of the law.<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-element-caption__text\">APPLE<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Epic Games CEO Tim Sweeney, of course, was not silent on this matter, saying Fortnite will still not return to iOS in Japan because Apple is charging a 21% fee on third-party in-app purchases.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2001494517996732598\" target=\"_blank\">In a post on X, he wrote<\/a>, \u201cApple was required to open up iOS to competing stores today, and instead of doing so honestly, they have launched another travesty of obstruction and lawbreaking in gross disrespect to the government and people of Japan. Apple chose poorly. Again.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Sadly, Fortnite will not return to iOS in Japan in 2025 as promised. Apple was required to open up iOS to competing stores today, and instead of doing so honestly, they have launched another travesty of obstruction and lawbreaking in gross disrespect to the government and people\u2026 <a rel=\"nofollow\" href=\"https:\/\/t.co\/7hu5eGMQX6\" target=\"_blank\">pic.twitter.com\/7hu5eGMQX6<\/a><\/p>\n<p>\u2014 Tim Sweeney (@TimSweeneyEpic) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/TimSweeneyEpic\/status\/2001494517996732598?ref_src=twsrc%5Etfw\" target=\"_blank\">December 18, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">He also pointed out the difference between Apple and other game store providers, like Microsoft, by asking, \u201cCan you imagine the gamer and regulator uproar that would ensue if Microsoft required all games from Steam and Epic Games Store to call its commerce surveillance API and report all transactions back to Microsoft?\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cThat\u2019s what Apple just announced in Japan,\u201d he added. <\/p>\n<p class=\"wp-block-paragraph\">Apple noted that developers will need to agree to the latest update to the Apple Developer Program License Agreement, which includes the <a rel=\"nofollow noopener\" href=\"https:\/\/developer.apple.com\/support\/app-distribution-in-japan\/\" target=\"_blank\">new options for Japan<\/a>, by March 17, 2026. <\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/12\/18\/apple-opens-up-its-app-store-to-competition-in-japan\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple announced it will allow alternative app stores in Japan and will permit developers to process payments for digital goods and services outside of its own in-app purchase system in iOS. The iPhone maker is not making these changes because it wants to be more open; it\u2019s being forced \u2014 in this case, to comply [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":211807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-211806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/211806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=211806"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/211806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/211807"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=211806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=211806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=211806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}