Spotify Wrapped is back. After last<\/a> year\u2019s<\/a> widely criticized flop<\/a> that<\/a> included an AI podcast<\/a> as its highlight, the streamer\u2019s highly anticipated annual review feature has returned to its roots. This year, Spotify is doubling down on what it knows works best: deep dives into your streaming data, creative experiences, messages from favorite artists, and other social features. <\/p>\n The company claims that Wrapped 2025 is its biggest, as it\u2019s introducing nearly a dozen new features in addition to its old standbys, like top songs and artists. Plus, it\u2019s offering more visibility into users\u2019 data than in years past. For the first time, Spotify Wrapped is adding a live multiplayer feature to compare your listening data with friends.<\/p>\n Wrapped Party, Wrapped\u2019s first live interactive experience, allows you to invite up to nine friends to compare listening stats.<\/p>\n Also new this year, your Top Songs Playlist will include the play counts for each of the top songs, so you can actually see how much time you spent with your favorite tracks. <\/p>\n Other standout features this year include an interactive Top Song Quiz, a Listening Age feature, and Wrapped Clubs, which match you to one of six unique listening styles.<\/p>\n The company believes these additions will not only bring back the personalized, engaging experience that users have long expected from Wrapped, but will take it a step further by making it more interactive than before. <\/p>\n In the Top Song Quiz, for instance, you can try to guess which top song soundtracked your year before seeing the results.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> The new interactive Wrapped Party feature isn\u2019t just about comparing the personal streaming data you\u2019ve already received to your friends\u2019 data, as that\u2019s something people already do on social media. Instead, the feature presents unique data stories for your group, like who\u2019s the \u201cmost obsessed fan,\u201d the \u201cearly bird,\u201d the most \u201cpicky listener,\u201d or even something as nice as the \u201cdinner table explainer,\u201d meaning the person who listens to the most news podcasts.<\/p>\n Spotify says these awards update dynamically every time you join a Wrapped Party, so no two sessions are ever the same \u2014 even if you run through them again with the same group of friends.<\/p>\n The new Wrapped Clubs, meanwhile, will group you into one of half a dozen listening styles, like the \u201cSoft Hearts Club,\u201d the \u201cClub Serotonin,\u201d the \u201cFull Charge Crew,\u201d the \u201cCosmic Stereo Club,\u201d and others. You\u2019ll also receive a role in the club based on your listening data. You might be a club leader if your listening choices strongly matches the club\u2019s values, a scout if you\u2019re always seeking out new releases, or an archivist if you listen to music from past eras.<\/p>\n Another feature, Listening Age, compares your 2025 music listening to others in your age group. To calculate your age, the feature considers the release years of the tracks you listen to most. From there, it identifies the five-year span of music that you engaged with more than other listeners your age. <\/p>\n As in prior years, you\u2019ll see your top songs, top artists, top genres, and, for the first time, top albums. If you engaged with audiobooks and podcasts, you\u2019ll see metrics for those as well. Artists, writers, and podcasters will have their own version of Wrapped as before. And top fans will again receive video messages from their favorite artists, podcasters, and, now, authors. <\/p>\n You\u2019ll also receive a playlist of your top songs of the year, as before. <\/p>\n What you won\u2019t find in this year\u2019s Wrapped is any feature that advertises it was made with AI. <\/p>\n In a press briefing on Tuesday, Spotify\u2019s Senior Director of Global Marketing, Matt Luhks, admitted the company received a \u201clot of feedback\u201d about its 2024 AI-focused Wrapped experience, saying it was a \u201cmix of positive and \u2018more constructive feedback,\u2019\u201d despite the feature driving more engagement than prior years.<\/p>\n \u201cWe take all of that in. We use that as information, insights, [and] inspiration for how we approached Wrapped this year,\u201d he said in a press event ahead of today\u2019s launch. <\/p>\n \u201cWhat our users tell us about Wrapped means a lot to us, so it was really informative in how we approached Wrapped this year. And what we tried to build was the most creative, most innovative, most engaging Wrapped ever,\u201d he added, setting a high bar for the 2025 edition of the now 11-year-old annual year-in-review feature. <\/p>\n \u201cWe\u2019re the original and, we believe, still the best,\u201d Luhks said.<\/p>\n Still, AI was a part of the Wrapped experience. Though the company claims the overall experience was not made with AI, it does leverage a LLM (large language model) to add a storytelling layer to Wrapped\u2019s facts and figures, and natural language summaries in other parts of its experience, looking back on your data.<\/p>\n Spotify\u2019s attempt to fix Wrapped after a notable stumble comes as the streamer faces increased competition from Apple, Amazon, YouTube, and others, which have all launched their own annual review features, inspired by Wrapped. <\/p>\n \u201cEveryone seems to have their own version of Wrapped. Now, there\u2019s a lot of reviews and replays and rewinds out there, but we believe that Wrapped still sets the bar for these year-end recaps,\u201d Luhks said.<\/p>\n Along with the consumer experience, Spotify shared its top artists, songs, albums, podcasts, and audiobooks for the year, with top winners that included, respectively, Bad Bunny (top song and album), Joe Rogan (\u201cThe Joe Rogan Experience\u201d podcast), and Rebeca Yarros (author of \u201cFourth Wing\u201d). <\/p>\n<\/div>\n
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