{"id":208284,"date":"2025-11-30T22:53:15","date_gmt":"2025-11-30T22:53:15","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/11\/30\/avatar-director-james-cameron-says-generative-ai-is-horrifying-techcrunch\/"},"modified":"2025-11-30T22:53:15","modified_gmt":"2025-11-30T22:53:15","slug":"avatar-director-james-cameron-says-generative-ai-is-horrifying-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/11\/30\/avatar-director-james-cameron-says-generative-ai-is-horrifying-techcrunch\/","title":{"rendered":"\u2018Avatar\u2019 director James Cameron says generative AI is \u2018horrifying\u2019 | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">James Cameron\u2019s movies are often at the cutting edge of visual effects technology \u2014 especially the \u201cAvatar\u201d films, with their heroic blue Na\u2019vi characters brought to life through performance capture.<\/p>\n<p class=\"wp-block-paragraph\">But that doesn\u2019t make Cameron a fan of generative AI.<\/p>\n<p class=\"wp-block-paragraph\">In <a rel=\"nofollow noopener\" href=\"https:\/\/www.youtube.com\/watch?v=UzrAZIUmijI\" target=\"_blank\">a CBS Sunday Morning interview<\/a> tied to the upcoming release of \u201cAvatar: Fire and Ash,\u201d the director acknowledged that performance capture (where an actor\u2019s performance is recorded as a template for digital artists) can sound similar to genAI. But in reality, he said it\u2019s \u201cthe opposite.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cFor years, there was this sense that, \u2018Oh they\u2019re doing something strange with computers, and they\u2019re replacing actors,\u2019\u201d Cameron said. \u201cWhen in fact, once you really drill down and you see what we\u2019re doing, it\u2019s a celebration of the actor-director moment.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Indeed, the CBS segment shows members of the \u201cAvatar\u201d cast performing their underwater scenes in a 250,000-gallon water tank.<\/p>\n<p class=\"wp-block-paragraph\">\u201cGo to the other end of the spectrum and you\u2019ve got generative AI, where they can make up a character, they can make up an actor, they can make up a performance from scratch with a text prompt,\u201d Cameron added. \u201cNo, that\u2019s horrifying \u2026 That\u2019s exactly what we\u2019re not doing.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"&quot;Avatar: Fire and Ash&quot; director James Cameron\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/UzrAZIUmijI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/11\/30\/avatar-director-james-cameron-says-generative-ai-is-horrifying\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Cameron\u2019s movies are often at the cutting edge of visual effects technology \u2014 especially the \u201cAvatar\u201d films, with their heroic blue Na\u2019vi characters brought to life through performance capture. But that doesn\u2019t make Cameron a fan of generative AI. In a CBS Sunday Morning interview tied to the upcoming release of \u201cAvatar: Fire and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":208286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-208284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/208284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=208284"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/208284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/208286"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=208284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=208284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=208284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}