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New York\u2019s latest state budget includes new disclosure requirements for businesses that use personal data to set different prices for different shoppers \u2014 for example, charging you more if you have a history of splurging.<\/p>\n
Businesses that use personalized pricing are now required to tell customers, \u201cThis price was set by an algorithm using your personal data,\u201d according to The New York Times<\/a>.<\/p>\n It\u2019s not clear how widespread this practice actually is among online retailers. An Uber spokesperson told the NYT that the company is now showing this disclosure to New Yorkers, although they described the law as \u201cpoorly drafted and ambiguous\u201d and insisted that Uber only uses geography and customer demand to calculate its dynamic pricing.<\/p>\n The National Retail Federation filed a lawsuit to stop the law, but a federal judge allowed it to move forward.<\/p>\n Lina Khan, former chair of the Federal Trade Commission and now co-chair of the mayoral transition team for Zohran Mamdani<\/a>, told the NYT that the law will be an \u201cabsolutely vital\u201d tool for the government, but she also suggested there\u2019s a \u201cton more work to be done\u201d to regulate the practice.<\/p>\n<\/div>\n