Facebook creators are getting a new tool to help them protect their work from being ripped off by others. On Monday, Meta introduced Facebook content protection, a mobile tool designed to detect when a creator\u2019s original reels posted to Facebook are being used without their permission.<\/p>\n
If the creator is alerted that someone else is using their reels, they\u2019ll also have the ability to block the reel\u2019s visibility across both Facebook and Instagram or track the reel\u2019s performance and optionally add attribution links to their work.<\/p>\n
Or they can opt to release their claim on the reel, allowing it to remain visible on Meta\u2019s platforms. <\/p>\n
Meta says the addition of the content protection feature is part of its work to help original creators<\/a> succeed on Facebook, without being drowned out by copycats. As part of this initiative, Meta said in July<\/a> it had taken down around 10 million profiles that were impersonating large content creators, and had taken action against 500,000 accounts engaged in spammy behavior or fake engagement.<\/p>\n Although the new system also works to protect original content that\u2019s posted on Instagram, it requires that creators post their reels to Facebook to have them tracked. This also works if the creator is using the cross-posting option from Instagram to \u201cShare to Facebook.\u201d <\/p>\n The move could encourage more creators to share their work on Facebook as a result.<\/p>\n The new content protection system is automatically being provided to Facebook creators in its Facebook Content Monetization<\/a>\u00a0program who also meet enhanced integrity and originality standards, the company says. In addition, access to the new program is rolling out to creators who use Rights Manager.\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> Creators can see if they\u2019re eligible by looking for notifications in their Feed, Professional Dashboard, and profile, or they can check to see if they have access to the tool from their Professional Dashboard, under \u201cContent Protection.\u201d<\/p>\n The company says it\u2019s giving creators control over if and how the system flags matches. For instance, if the creator has given permission to another account to use their content, they can add them to an \u201callow list\u201d so those duplicate reels aren\u2019t automatically flagged.<\/p>\n Creators can also release their claim on a video on a one-off basis, or, if they choose to track the performance of a reel on another creator\u2019s account, they can opt to add attribution links. These links will add an \u201coriginal\u201d label to the reel that links back to the creator\u2019s profile, page, or, in some cases, the original reel itself. <\/p>\n If they block the reel, its distribution is impacted but the account that stole the reel doesn\u2019t receive any disciplanary action. This could be because Meta doesn\u2019t want the system abused to target specific accounts. In addition, it says that if creators abuse the system, creators submitting false reports could see restrictions<\/a> against their own accounts or they could lose access to the tool. <\/p>\n Tracking reels is the default setting, Facebook notes. <\/p>\n Creators will also be able to dispute instances where another account tries to protect a piece of the creator\u2019s original work. To do so, creators can submit a copyright takedown request through the IP reporting channel.<\/p>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/4-match-list.png?w=318\")
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