{"id":204960,"date":"2025-11-13T14:00:00","date_gmt":"2025-11-13T14:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/11\/13\/google-augments-ai-shopping-with-conversational-search-agentic-checkout-and-an-ai-that-calls-stores-for-you-techcrunch\/"},"modified":"2025-11-13T14:00:00","modified_gmt":"2025-11-13T14:00:00","slug":"google-augments-ai-shopping-with-conversational-search-agentic-checkout-and-an-ai-that-calls-stores-for-you-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/11\/13\/google-augments-ai-shopping-with-conversational-search-agentic-checkout-and-an-ai-that-calls-stores-for-you-techcrunch\/","title":{"rendered":"Google augments AI shopping with conversational search, agentic checkout and an AI that calls stores for you | TechCrunch"},"content":{"rendered":"


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Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google Search, new shopping features within its Gemini app, agentic checkout, and even an AI tool that can call local stores to find out if a product you want is available.<\/p>\n

The company believes the additions will help improve the online shopping experience, which can still today involve a lot of drudgery, explained Vidhya Srinivasan, VP and GM of ads and commerce at Google, in a press briefing ahead of the launch.<\/p>\n

\u201cWe feel it really shouldn\u2019t be so tedious, and shopping should feel \u2014 and can feel \u2014 a lot more natural and easy,\u201d she said. \u201cThe idea here is we want to hold on to all the fun parts of shopping, like the browsing, like the serendipitous discovery, and things like that, but then skip all the tedious, hard parts.\u201d<\/p>\n

Image Credits:<\/strong>Google<\/span><\/figcaption><\/figure>\n

One update will allow consumers to ask shopping questions in AI Mode, Google\u2019s conversational search feature that lets you use natural language queries in a chatbot-style interface. The responses will be tailored to your question, and the chatbot will provide images when you need visual inspiration, alongside other details like price, reviews, and available inventory.<\/p>\n

So if you were looking for cozy sweaters in autumn colors, you\u2019d see photos of the options available to you. But if you were comparing items, like skin care products, Google may instead return insights in a comparison table.<\/p>\n

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Image Credits:<\/strong>Google<\/span><\/figcaption><\/figure>\n

Google noted that AI Mode is powered by its Shopping Graph, which includes over 50 billion product listings, 2 billion of which are updated every hour, and said the inventory information you see is usually up-to-date.<\/p>\n

Another shopping update will enable the Gemini app to provide fleshed-out ideas as responses, instead of just text suggestions in response to shopping-related questions. This is only available to users in the U.S. currently.<\/p>\n

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The company confirmed that consumers using AI Mode will see sponsored listings, but as the features are still experimental, these ads won\u2019t appear in the Gemini mobile app just yet.<\/p>\n

Notably, Google is rolling out agentic checkout within Google Search in the U.S., including in AI Mode. The feature is currently compatible with merchants like Wayfair, Chewy, Quince, and select Shopify stores.<\/p>\n

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Image Credits:<\/strong>Google<\/span><\/figcaption><\/figure>\n

To use agentic checkout, you can begin by tracking an item\u2019s price to be notified if the price drops to fall within your budget. You can then opt to have Google purchase the item for you on the merchant\u2019s website using Google Pay. The company says it will always ask your permission first, and will have you confirm your purchase and shipping details.<\/p>\n

\u201cThis is helpful for shoppers, because they don\u2019t have to constantly check to see if the item they want is on sale. And it\u2019s great for retailers because it brings back the customer who might otherwise have moved on,\u201d said Lilian Rincon, VP of product management for Google Shopping, during the briefing. \u201cAgentic checkout is built on Google\u2019s trusted shopping graph and also G Pay, so you can rest assured that you\u2019re seeing accurate results and that your payment information is secure,\u201d she noted.<\/p>\n

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Image Credits:<\/strong>Google<\/span><\/figcaption><\/figure>\n

Another AI feature can call businesses on your behalf to find out if a store carries a product, how much it is for, and whether there are any promotions.<\/p>\n

The feature is built on Google\u2019s Duplex technology, introduced<\/a> back in 2018, as well as its Shopping Graph and payments infrastructure. After you\u2019ve provided information about the product you\u2019re looking for, the AI will call local stores and make inquiries about the product, then come back to you with a summary of its findings.<\/p>\n

This feature is rolling out now in the U.S. for specific categories like toys, health and beauty products, and electronics. To use this feature, you can search for products \u201cnear me,\u201d then use the option \u201cLet Google Call.\u201d The AI will then walk you through questions about the items you\u2019re searching for.<\/p>\n

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Image Credits:<\/strong>Google<\/span><\/figcaption><\/figure>\n

The company says it\u2019s being mindful of how merchants will experience these calls, and it will make sure the chatbot will not call too often and is clear about the questions it asks. Retailers can choose to opt out of receiving such calls as well. Those who don\u2019t will first hear Google disclose that it\u2019s an AI calling on a customer\u2019s behalf and only proceed when the recipient of the call says it\u2019s okay.<\/p>\n

Google execs planned to demo the technology during the press briefing on Wednesday, but Wi-Fi issues on their end led them to abandon the demo before it was completed.<\/p>\n<\/div>\n


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Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google Search, new shopping features within its Gemini app, agentic checkout, and even an AI tool that can call local stores to find […]<\/p>\n","protected":false},"author":1,"featured_media":204961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-204960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/204960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=204960"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/204960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/204961"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=204960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=204960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=204960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}