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She\u2019s a true icon.\u00a0Selena Gomez<\/b><\/a>\u00a0loves to inspire her followers through her music and personality to embrace their natural beauty. Whether it be through fashion<\/a> or cosmetics, the\u00a0Only Murders in the Building<\/i>\u00a0actress promotes self-love<\/a> to fans in many different ways. As the founder of her brand, Rare Beauty, Selena shows off various beauty techniques from time to time, but also doesn\u2019t hesitate to go completely makeup-free in public<\/a>.\u00a0<\/span><\/p>\n In June 2021, the \u201cBaila Conmigo\u201d songstress explained to\u00a0Nylon<\/i>\u00a0the purpose behind her makeup company.\u00a0<\/span><\/p>\n \u201cMy main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty<\/a> we see in society today,\u201d Selena said. \u201cThere\u2019s so much pressure on us to be \u2018perfect.\u2019 I decided to create Rare Beauty to challenge the conversations around beauty. Even though launching during the pandemic had its share of challenges, the conversation around this pressure is always important.\u201d<\/span><\/p>\n The Disney Channel alum also revealed that she faces frequent criticism from online trolls, but she doesn\u2019t let the negativity bring her down.\u00a0<\/span><\/p>\n \u201cI hear all day, every day that I\u2019m not sexy enough or cool enough,\u201d she added at the time. \u201cSo, I wanted to create a brand to encourage each and every person to be who they are and help eliminate all of that unwanted pressure to look a certain way.\u201d\u00a0<\/span><\/p>\n Since makeup strategies such as contouring and eye lining can be challenging, Selena pointed out that she intended for her brand to be easy for all users to apply.\u00a0<\/span><\/p>\n \u201cI developed all the products to be uncomplicated and easy to use,\u201d the Grammy nominee noted. \u201cAlmost everything in the line is liquid and is so easy to blend into the skin. Whether you wear barely any makeup or a full face of glam, this was made for you to wear exactly as you want to wear it.\u201d<\/span><\/p>\n To promote her user-friendly products, Selena occasionally shares social media videos of herself applying makeup. In December 2022, she shared a TikTok<\/a> clip of a full-faced glam session, in which Selena applied foundation, bronzer, blush and lipstick to her bare skin.<\/span><\/p>\n \u201cHappy, merry Christmas from your Rare Beauty family!!\u201d the Texas native captioned her before and after-themed post. \u201cLove you all so much! I\u2019m grateful for each and every one of you.\u201d\u00a0<\/span><\/p>\n