{"id":200845,"date":"2025-10-23T19:33:04","date_gmt":"2025-10-23T19:33:04","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/23\/youtube-paid-out-8b-to-the-music-industry-in-12-months-techcrunch\/"},"modified":"2025-10-23T19:33:04","modified_gmt":"2025-10-23T19:33:04","slug":"youtube-paid-out-8b-to-the-music-industry-in-12-months-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/23\/youtube-paid-out-8b-to-the-music-industry-in-12-months-techcrunch\/","title":{"rendered":"YouTube paid out $8B to the music industry in 12 months | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">YouTube has paid more than $8 billion to the music industry in the 12 months between July 2024 and July 2025, the company <a href=\"https:\/\/blog.youtube\/news-and-events\/8-billion-youtubes-twin-engine-continues-to-fuel-the-future-of-music\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced<\/a> on Thursday. <\/p>\n<p class=\"wp-block-paragraph\">\u201cToday\u2019s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,\u201d said YouTube\u2019s Global Head of Music, Lyor Cohen, in a statement. \u201cThis number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Cohen first announced the milestone during a talk at <a href=\"https:\/\/www.billboard.com\/pro\/youtube-paid-8-billion-music-industry-12-months-lyor-cohen\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Billboard Latin Music Week<\/a> on Wednesday.<\/p>\n<p class=\"wp-block-paragraph\">The milestone marks a new record for the platform, as YouTube\u2019s annual music industry payout increased by $2 billion since 2022, when the company reported <a href=\"https:\/\/techcrunch.com\/2022\/11\/09\/youtube-music-and-premium-top-80-million-paid-subscribers\/\" target=\"_blank\" rel=\"noopener\">contributing $6 billion<\/a> in revenue to the music industry between July 2021 and June 2022. A year before that, in 2021, YouTube announced that it had <a href=\"https:\/\/blog.youtube\/news-and-events\/4-billion-paid-music-industry\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paid out $4 billion<\/a> to the industry in 12 months.<\/p>\n<p class=\"wp-block-paragraph\">Thursday\u2019s announcement comes as Spotify announced earlier this year that it <a href=\"https:\/\/techcrunch.com\/2025\/01\/28\/spotify-says-it-paid-10-billion-to-music-industry-last-year\/\" target=\"_blank\" rel=\"noopener\">paid out $10 billion<\/a> to the music industry in 2024. The company delivered $9 billion in 2023. It\u2019s worth noting that the artists themselves don\u2019t receive all the money \u2014 it also goes to labels, publishers, songwriters, and others. <\/p>\n<p class=\"wp-block-paragraph\">YouTube says it\u2019s seeing momentum from its twin-engine revenue model, noting that it has over\u00a0125 million Music and Premium subscribers globally, including users on trials. The company also said that it has two billion logged-in viewers who watch music videos each month.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAs the platform\u2019s global footprint continues to expand, so does the potential for artists and songwriters to build long-lasting music careers and forever fans on YouTube,\u201d the company wrote in a <a href=\"https:\/\/blog.youtube\/news-and-events\/8-billion-youtubes-twin-engine-continues-to-fuel-the-future-of-music\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog post<\/a>.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">YouTube is available in more than 100 countries and supports 80 languages. <\/p>\n<p class=\"wp-block-paragraph\">The company announced last month at its Made on YouTube event that it paid <a href=\"https:\/\/techcrunch.com\/2025\/09\/16\/youtube-unveils-new-ways-for-creators-to-earn-with-brand-deals-youtube-shopping-program\/\" target=\"_blank\" rel=\"noopener\">more than $100 billion<\/a> to creators, artists, and media companies in the last four years. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/10\/23\/youtube-paid-out-8b-to-the-music-industry-in-12-months\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has paid more than $8 billion to the music industry in the 12 months between July 2024 and July 2025, the company announced on Thursday. \u201cToday\u2019s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,\u201d said YouTube\u2019s Global Head of Music, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":200846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-200845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/200845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=200845"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/200845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/200846"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=200845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=200845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=200845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}