{"id":200182,"date":"2025-10-20T18:22:38","date_gmt":"2025-10-20T18:22:38","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/20\/meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed-techcrunch\/"},"modified":"2025-10-20T18:22:38","modified_gmt":"2025-10-20T18:22:38","slug":"meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/20\/meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed-techcrunch\/","title":{"rendered":"Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed | TechCrunch"},"content":{"rendered":"


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New data indicates that use of Meta AI\u2019s mobile app for iOS and Android has seen a significant increase. According to a new analysis from market intelligence provider Similarweb<\/a>, the app\u2019s daily active users across both platforms jumped to 2.7 million as of October 17, up from around 775,000 just four weeks ago. In addition, Meta AI\u2019s app installs are also up, reaching 300,000 new downloads per day, compared with under 200,000 daily downloads a few weeks ago.<\/p>\n

For comparison, Meta AI\u2019s app had just 4,000 daily downloads a year ago, on October 17, 2024. <\/p>\n

Image Credits:<\/strong>Similarweb<\/span><\/figcaption><\/figure>\n

The firm says it haven\u2019t seen any meaningful correlation in either search or advertising estimates, but notes that Meta could be running Facebook or Instagram promotions that wouldn\u2019t be captured in its model.<\/p>\n

However, there\u2019s also another possible explanation for the sharp rise: the launch of Meta\u2019s new Vibes feed in September, which introduced short-form AI-generated videos to the Meta AI mobile app. <\/p>\n

Meta AI introduced<\/a> the Vibes feed on September 25, which correlates with the sharp increase in the app\u2019s daily active users on iOS and Android, as seen in the chart below. <\/p>\n

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Image Credits:<\/strong>Similarweb<\/span><\/figcaption><\/figure>\n

Recently, OpenAI\u2019s video generator Sora drew headlines as its app reached the top of the App Store when users rushed to try the new technology. However, Meta AI could have beneffited from this launch, as well. While Similarweb says its data doesn\u2019t prove cause and effect, it\u2019s possilbe that the attention to Sora drove some people to try Meta AI, in order to compare the two experiences. <\/p>\n

Another possibilty is that Meta could be benefitting from Sora\u2019s invite-only status. That is, those who couldn\u2019t try out the OpenAI app may have looked for an alternative to experiment with. This would be an interesting explanation, too, as it suggests that OpenAI\u2019s decision to gatekeep Sora may have directly boosted its rivals. <\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tSan Francisco<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Image Credits:<\/strong>Similarweb<\/span><\/figcaption><\/figure>\n

As of October 17, Meta AI\u2019s app had seen a 15.58% increase in daily active users worldwide, while ChatGPT, Grok, and Perplexity saw declines of 3.51%, 7.35%, and 2.29%, respectively. <\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New data indicates that use of Meta AI\u2019s mobile app for iOS and Android has seen a significant increase. According to a new analysis from market intelligence provider Similarweb, the app\u2019s daily active users across both platforms jumped to 2.7 million as of October 17, up from around 775,000 just four weeks ago. In addition, […]<\/p>\n","protected":false},"author":1,"featured_media":200183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-200182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/200182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=200182"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/200182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/200183"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=200182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=200182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=200182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}