Kim Kardashian<\/strong><\/a> is taking Skims to a whole new level, and the internet can\u2019t handle it.<\/p>\nAfter months of viral jokes and a debunked rumor, the concept of \u201cfaux bush panties\u201d has officially become a reality. On Tuesday, October 14, Skims announced its latest capsule collection \u2014 and it\u2019s unlike anything they\u2019ve done before.<\/p>\n
\u2018The Ultimate Bush\u2019 Launches<\/h2>\n
Kim, 44, revealed the Faux Hair Micro String Thong, which features \u201ca mix of curly and straight faux hair in twelve different shade variations,\u201d according to the SKIMS website. The $32 product is part of a new capsule cheekily named \u201cThe Ultimate Bush.\u201d<\/p>\n
The brand dropped the news on Instagram with a campaign video parodying a 1970s game show titled Does the Carpet Match the Drapes? In the skit, a suited host asks the audience to guess if the models\u2019 \u201chair down there\u201d matches their head color.<\/p>\n
The caption reads, \u201cJust Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.\u201d<\/p>\n
\n<\/blockquote>\nAnd the Crowd Is \u2026 Confused<\/h2>\n
Within an hour of the video going live, it had nearly 500 comments \u2014 and let\u2019s just say, not everyone was feeling it.<\/p>\n
\u201cI\u2019m calling 911,\u201d one follower joked. Another wrote, \u201cI just googled the date to make sure it\u2019s not April 1st.\u201d<\/p>\n
\u201cWho asked for this???\u201d asked one confused fan, while someone else commented, \u201c@kimkardashian are you ok?\u201d Perhaps the most dramatic response came from a user who said, \u201cI can\u2019t unsee and I demand a refund for something I never even paid for.\u201d<\/p>\n
Skims Has a History of Viral Drops<\/h2>\n
This isn\u2019t Kim\u2019s first time causing a stir with a headline-grabbing launch. Earlier in 2025, Skims released padded underwear designed to enhance the butt, which went viral almost instantly. Then came the \u201cnipple bras,\u201d which featured built-in faux nipples and were somehow both controversial and wildly popular.<\/p>\n
Back in December, Kim even teased the current collection with a faux fur bikini, hinting that she might be dipping into merkin territory. But now, she\u2019s made it official.<\/p>\n<\/p><\/div>\n