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Google announced<\/a> on Wednesday that its AI feature that lets users virtually try on clothes<\/a> is expanding to Australia, Canada, and Japan. The tech giant also announced that the feature now lets users virtually try on shoes.<\/p>\n The feature works by asking users to upload a photo to see how real clothes might look on them. Now, users can visualize how different pairs of shoes would look on them.<\/p>\n To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the \u201cTry It On\u201d button, and then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital version of themselves. Users have the option to save or share the image with others.<\/p>\n The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered\u00a0virtual try-on technology before, the earlier features focused on showing items on a diverse range of models\u2019 bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body.<\/p>\n Google has been investing in the virtual try-on space in other ways as well. In June, the tech giant launched an\u00a0experimental app called Doppl<\/a>\u00a0that uses AI to visualize how different outfits might look on you.<\/p>\n While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life.<\/p>\n Google isn\u2019t the only company to launch virtual try-on technology, as both Amazon<\/a> and Walmart<\/a> have introduced similar features.<\/p>\n<\/div>\n