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Consumer AI is having its breakout moment \u2014 and few startups have captured the spotlight this year quite like Phia<\/strong>. The AI-powered shopping assistant has become one of 2025\u2019s buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates<\/strong> and Sophia Kianni<\/strong>.<\/p>\n At TechCrunch Disrupt 2025<\/a><\/strong>, happening October 27\u201329 at San Francisco\u2019s Moscone West, the two will take to the Disrupt Stage<\/a><\/strong> to share how they\u2019re building Phia into a durable consumer brand, what it takes to scale in one of tech\u2019s most competitive markets, and how they\u2019re turning viral buzz into lasting market influence.<\/p>\n Phia<\/a> aims to reinvent the way digital natives discover, compare, and shop for products \u2014 blending AI assistance with the values of conscious consumerism. For Gen Z, the shopping journey is about more than convenience. It\u2019s about trust, personalization, and aligning choices with personal ethics. Gates and Kianni are betting that the next generation of consumer AI must deliver on all of those fronts at once.<\/p>\n Phoebe Gates<\/a><\/strong>, co-founder of Phia, is an entrepreneur and passionate advocate for women\u2019s reproductive rights and gender equity. A Stanford graduate in human biology, she has worked with global healthcare leaders, activists, and advocates to drive meaningful social change. Gates applies her entrepreneurial focus to inspire a new generation of women in business. Recognized by Reproductive Freedom for All as the 2024 \u201cRising Reproductive Freedom Champion,\u201d she continues to be a voice for progress while building Phia into a leading AI shopping brand.<\/p>\n Sophia Kianni<\/a><\/strong> is the co-founder of Phia. She is an Iranian American entrepreneur and climate activist who has made waves as the founder of Climate Cardinals<\/a>, the world\u2019s largest youth-led climate nonprofit. Named to Forbes 30 Under 30 and BBC\u2019s 100 Women, she also served as the youngest UN climate adviser in U.S. history. Now she\u2019s applying her storytelling and advocacy expertise to scale Phia. A Stanford alumna, Kianni is focused on using AI to empower smarter, more sustainable consumer choices.<\/p>\n Scaling a consumer AI brand is not just about tech \u2014 it\u2019s about winning trust, adapting quickly to market shifts, and knowing how to stand out in a noisy space. Gates and Kianni will discuss:<\/p>\n With more than 10,000 founders, investors, and operators set to gather at TechCrunch Disrupt 2025, this session is a must-see for anyone building in consumer AI, commerce, or brand-driven tech who wants to win Gen Z loyalty. Be in the room when Phoebe Gates and Sophia Kianni break down the next frontier of AI-powered shopping. Register today to save up to $444<\/a><\/strong>. More than just you? Save 20% for groups of 4-9 by tomorrow, October 3.<\/a><\/strong><\/p>\nThe next era of consumer AI<\/h2>\n
From advocacy to AI<\/h2>\n
Learn how to build for growth, loyalty, and impact in this session<\/h2>\n
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Don\u2019t miss the ticket savings<\/h2>\n