{"id":196520,"date":"2025-10-01T19:37:10","date_gmt":"2025-10-01T19:37:10","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/01\/hollywood-is-not-taking-kindly-to-the-ai-generated-actress-tilly-norwood-techcrunch\/"},"modified":"2025-10-01T19:37:10","modified_gmt":"2025-10-01T19:37:10","slug":"hollywood-is-not-taking-kindly-to-the-ai-generated-actress-tilly-norwood-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/10\/01\/hollywood-is-not-taking-kindly-to-the-ai-generated-actress-tilly-norwood-techcrunch\/","title":{"rendered":"Hollywood is not taking kindly to the AI-generated actress Tilly Norwood | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Tilly Norwood is a London-based actress with about 40,000 Instagram followers. Also, she\u2019s not real \u2014 she is <a rel=\"nofollow noopener\" href=\"https:\/\/www.instagram.com\/tillynorwood\/\" target=\"_blank\">an AI-generated character<\/a> created by Xicoia, the AI division of the production company Particle6.<\/p>\n<p class=\"wp-block-paragraph\">Eline Van der Velden, the Dutch producer who founded Particle6, introduced the idea of Norwood at the Zurich Film Festival in September. Van der Velden is currently <a rel=\"nofollow noopener\" href=\"https:\/\/deadline.com\/2025\/09\/talent-agent-ai-actress-tilly-norwood-studios-1236557889\/\" target=\"_blank\">seeking an agent<\/a> to represent Norwood, who has garnered strong reactions from Hollywood. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"wp-block-paragraph\">The actress Emily Blunt \u2014 known for her roles in films like \u201cThe Devil Wears Prada,\u201d \u201cA Quiet Place,\u201d and \u201cOppenheimer\u201d \u2014 <a rel=\"nofollow noopener\" href=\"https:\/\/variety.com\/2025\/film\/news\/emily-blunt-ai-actress-tilly-norwood-reaction-1236534547\/\" target=\"_blank\">found out about Norwood<\/a> while recording a podcast with Variety.<\/p>\n<p class=\"wp-block-paragraph\">\u201cGood Lord, we\u2019re screwed. That is really, really scary,\u201d Blunt told Variety. \u201cCome on, agencies, don\u2019t do that. Please stop. Please stop taking away our human connection.\u201d<\/p>\n<p class=\"wp-block-paragraph\">SAG-AFTRA, the union representing entertainment and media professionals, <a rel=\"nofollow noopener\" href=\"https:\/\/www.sagaftra.org\/sag-aftra-statement-synthetic-performer\" target=\"_blank\">released a statement<\/a> in opposition to synthetic performers like Norwood.<\/p>\n<p class=\"wp-block-paragraph\">\u201cTo be clear, \u2018Tilly Norwood\u2019 is not an actor, it\u2019s a character generated by a computer program that was trained on the work of countless professional performers \u2014 without permission or compensation,\u201d SAG-AFTRA wrote. \u201cIt has no life experience to draw from, no emotion and, from what we\u2019ve seen, audiences aren\u2019t interested in watching computer-generated content untethered from the human experience. It doesn\u2019t solve any \u2018problem\u2019 \u2014 it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Due to the backlash, Van der Velden wrote a <a rel=\"nofollow noopener\" href=\"https:\/\/www.instagram.com\/p\/DPIuBbhjLxe\/\" target=\"_blank\">response<\/a> post on the Tilly Norwood Instagram account.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\u201cShe is not a replacement for a human being, but a creative work \u2013 a piece of art. Like many forms of art before her, she sparks conversation, and that in itself shows the power of creativity,\u201d Van der Velden wrote.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"wp-block-paragraph\">But actual human actors have been wary of the implications of AI that can create believable videos, something that\u2019s become even more real this week with OpenAI\u2019s <a href=\"https:\/\/techcrunch.com\/2025\/09\/30\/openai-is-launching-the-sora-app-its-own-tiktok-competitor-alongside-the-sora-2-model\/\" target=\"_blank\" rel=\"noopener\">release<\/a> of Sora 2. That\u2019s why organizations like SAG-AFTRA and the Writers Guild of America have <a href=\"https:\/\/techcrunch.com\/2023\/05\/03\/ai-replace-tv-writers-strike\/\" target=\"_blank\" rel=\"noopener\">advocated<\/a> for contractual protections against being replaced by AI.<\/p>\n<p class=\"wp-block-paragraph\">\u201cProducers should be aware that they may not use synthetic performers without complying with our contractual obligations, which require notice and bargaining whenever a synthetic performer is going to be used,\u201d SAG-AFTRA wrote.<\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/10\/01\/hollywood-is-not-taking-kindly-to-the-ai-generated-actress-tilly-norwood\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tilly Norwood is a London-based actress with about 40,000 Instagram followers. Also, she\u2019s not real \u2014 she is an AI-generated character created by Xicoia, the AI division of the production company Particle6. Eline Van der Velden, the Dutch producer who founded Particle6, introduced the idea of Norwood at the Zurich Film Festival in September. Van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":196521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-196520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/196520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=196520"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/196520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/196521"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=196520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=196520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=196520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}