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With friendship apps continuing to gain popularity, Bumble announced on Wednesday the relaunch of its Bumble For Friends<\/a> (BFF) app.<\/p>\n With younger generations seeking to expand their social circles, the revamped app aims to help users connect with new friends beyond the traditional one-on-one matching that BFF has been known for.<\/p>\n The app is built on Geneva, the community-focused social platform Bumble acquired last year.<\/a> This also means that the Geneva app will be shutting down. The move should not be a surprise: in Q2 2025<\/a>, Bumble told investors that Geneva had not generated any revenue as of June 30.<\/p>\n The company says existing Geneva members will automatically get upgraded to BFF without losing any of their groups or messages.<\/p>\n Bumble BFF will continue to offer one-on-one matching and private direct messaging, allowing users to swipe through profiles and chat individually with their matches. However, the new focus will be on the new Groups tab.\u00a0<\/p>\n The addition to the app enables users to engage in chat rooms, plan hangouts with new friends, and utilize an in-app calendar to create and track upcoming events. A company spokesperson tells TechCrunch it\u2019s designed for communities of all sizes, ranging from small groups to thousands of members.<\/p>\n The Group tab is now live, allowing users to create or join groups, but the discovery function will not be available until February 2026.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> The update\u2019s arrival comes at a time when there\u2019s been a surge in apps designed for finding genuine friendships, such as Clockout<\/a>, Clyx<\/a>, Les Amis<\/a>, Timeleft<\/a>, and 222<\/a>, among others. While Bumble BFF has established itself in the market for longer than many of these emerging apps, this relaunch is focused on remaining competitive with its rivals.<\/p>\n It also reflects a shift in user behavior; the company reports that young adults are actively seeking to expand their social networks. In fact, 47% express a desire for more friends to engage in activities with, while a similar percentage is eager for an online platform that allows them to build a community within their local areas.<\/p>\n A heightened focus on the social aspect of its business has been part of Bumble\u2019s plan for some time, as previously mentioned<\/a> during its fourth quarter 2023 earnings call. <\/p>\n Former CEO Lidiane Jones said at the time, \u201cGoing forward, we will focus our reinvestment to accelerate a bolder strategy for Bumble For Friends, one that will focus on building equitable and safe friendships across communities of people with similar interests that want real-life connections.\u201d<\/p>\n Additionally, the revamped app launches as Bumble faces financial difficulties. In the second quarter, the company experienced a 7.6% decrease in revenue, falling from $268.6 million to $248.2 million year-over-year.<\/p>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n