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Video generation and editing platform D-ID said Tuesday that it has acquired Berlin-based B2B video creation platform Simpleshow<\/a>. The companies didn\u2019t disclose financial terms of the deal.<\/p>\n Simpleshow\u2019s product will operate under D-ID\u2019s umbrella, and eventually the two platforms will merge, D-ID chief executive Gil Perry told TechCrunch. <\/p>\n Simpleshow, founded in 2008, has raised over $20 million in funding, according to Crunchbase data.<\/p>\n The startup has offices in Berlin, Luxembourg, London, Miami, Singapore, Hong Kong, and Tokyo. As part of the merger, the company will have consolidated offices in Berlin, Tel Aviv, and the United States. D-ID didn\u2019t mention Simpleshow\u2019s team size, but said that the combined entity will have 140 employees.<\/p>\n \u201cSimpleshow initially approached us for a strategic partnership. We saw that there was synergy between management teams and products,\u201d said Perry. \u201cWe felt that we needed to increase our speed in capturing a large [part of the enterprise avatar video] market. We thought acquiring Simpleshow would give us the necessary boost in that.\u201d<\/p>\n Both companies are seeing a strong future of digital avatars for different kinds of videos, including training, marketing, and sales. D-ID already has a suite of AI-powered interactive avatars<\/a> that it offers to its clients. <\/p>\n Simpleshow\u2019s CEO Karsten Boehrs said that when he joined the company over a decade ago, it was largely an agency producing videos for businesses and enterprises.<\/p>\n \u201cTo achieve scale and serve more clients internationally, we decided to build a SaaS-based tech platform,\u201d Boehrs told TechCrunch. \u201cOne of the first tools we launched was a text-to-video tool for our clients in 2017.\u201d<\/p>\n Boehrs added that in the last few years, with the rise of AI, it started conversations with companies like Sythesia for potential partnerships and eventually landed on D-ID to get acquired. <\/p>\n Alongside its product, Simpleshow is also bringing more than 1,500 enterprise clients, including Adobe, Audio, Airbus, Microsoft, Bayer, HP, T-Mobile, McDonald\u2019s, eBay, and Deutsche Bank. D-ID\u2019s Perry mentioned that this will boost the company\u2019s bottom line and bring it closer to profitability.<\/p>\n Going forward, D-ID wants to build interactive training videos, which will let users interrupt a video presented by an avatar and ask them a question or take a quiz. <\/p>\n D-ID has strong competition for enterprise adoption of digital avatars<\/a> in companies like Sythesia<\/a> and Soul Machine. Companies such as Google<\/a> and McKinsey<\/a> are also developing solutions to let clients use digital avatars. <\/p>\n D-ID has raised $60 million in funding to date. The company said it has secured funding to bankroll the acquisition, but it didn\u2019t disclose the money.<\/p>\n<\/div>\n