Alaska Airlines recently relaunched its new loyalty program, called Atmos Rewards<\/a>, along with newly acquired Hawaiian Airlines \u2014 and with it came a new premium credit card offering. Now that it has a brand-new card offering a few innovative perks, Alaska is turning to creative ways to draw these premium cardholders to its lounges.<\/p>\n The new Atmos\u2122 Rewards Summit Visa Infinite\u00ae Credit Card<\/a><\/span> comes with plenty of benefits, some of which are new to the program. These include:<\/p>\n But one of the more unusual benefits we have learned about is the elevated bar program at Alaska Lounges. The airline operates a network of nine airport lounges, all of which are in West Coast airports with the exception of New York’s John F. Kennedy International Airport (JFK). Most of these lounges have been either recently opened or newly renovated and offer a quiet respite from the general boarding area.<\/p>\n Related: Alaska Trifecta: Why I signed up for the new premium Atmos Rewards Summit credit card<\/a><\/strong><\/p>\n While certainly not a reason to get this new credit card, it is a great strategy from Alaska Airlines to entice some of its premium cardholders to come to its lounges as a way to try and gain more of their loyalty.<\/p>\n In years past, Alaska has offered tea, brewed and barista-made coffee, and soft drink options, in addition to West Coast wines and beer. But as part of this new lounge perk rollout, Alaska Lounges is now offering a mixologist-curated drinks menu with seasonal cocktails made with premium spirits.<\/p>\n Some of the drink options include The Summit Sunset, a Woodford Reserve bourbon-based cocktail (available exclusively to Atmos Rewards Summit<\/a><\/span> cardholders), as well as nonalcoholic offerings like the Citrus Bloom and the Spiced Mule.<\/p>\n The elevated bar program is currently available at all three Alaska Lounge locations at Seattle-Tacoma International Airport (SEA). October will see the rollout of this program to all other Alaska Lounge locations.<\/p>\n Reward your inbox with the TPG Daily newsletter<\/p>\n Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG\u2019s experts<\/p>\n\n
What is Alaska’s elevated bar program?<\/h2>\n
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