{"id":191234,"date":"2025-09-05T12:27:31","date_gmt":"2025-09-05T12:27:31","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/09\/05\/jalen-green-shoots-his-shot-with-calvin-kleins-latest-underwear-campaign\/"},"modified":"2025-09-05T12:27:31","modified_gmt":"2025-09-05T12:27:31","slug":"jalen-green-shoots-his-shot-with-calvin-kleins-latest-underwear-campaign","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/09\/05\/jalen-green-shoots-his-shot-with-calvin-kleins-latest-underwear-campaign\/","title":{"rendered":"Jalen Green shoots his shot with Calvin Klein&#8217;s latest underwear campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Houston Rockets shooting guard <a href=\"https:\/\/socialitelife.com\/tag\/jalen-green\" target=\"_blank\" rel=\"noopener\">Jalen Green<\/a> is making headlines off the court, and this time it\u2019s got nothing to do with his jump shot. The 23-year-old NBA star has officially joined <a href=\"https:\/\/socialitelife.com\/tag\/calvin-klein\" target=\"_blank\" rel=\"noopener\">Calvin Klein<\/a>\u2018s roster of brand ambassadors, starring in the fashion giant\u2019s newest underwear campaign that\u2019s already got fans talking.<\/p>\n<p>Green, who\u2019s been turning heads with his athletic prowess since entering the league in 2021, is now showcasing a different kind of performance. The campaign features the young athlete in Calvin Klein\u2019s signature underwear line, blending his natural confidence with the brand\u2019s minimalist aesthetic.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1451\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n-1160x1451.jpg\" alt=\"Jalen Green takes it off for Calvin Klein\" class=\"wp-image-120091\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n-1160x1451.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n-800x1001.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n-1228x1536.jpg 1228w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n-860x1076.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_540517835_18541452952002363_7574704114467182195_n.jpg 1440w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Gordon von Steiner for Calvin Klein<\/figcaption><\/figure>\n<p>\u201cWorking with Calvin Klein has been incredible,\u201d <a href=\"https:\/\/www.gq.com\/story\/jalen-green-calvin-klein\" target=\"_blank\" rel=\"noopener\">Green shared<\/a> during the campaign announcement. \u201cIt\u2019s a brand I\u2019ve always respected, and being able to represent them feels really natural.\u201d<\/p>\n<p>The collaboration makes perfect sense when you think about it. Calvin Klein has a long history of partnering with athletes who embody both physical excellence and cultural relevance. Green certainly fits that bill, bringing his Generation Z appeal and growing fanbase to the iconic brand.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1451\" alt=\"Jalen Green takes it off for Calvin Klein\" class=\"wp-image-120093 perfmatters-lazy\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1160x1451.jpg\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1160x1451.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-800x1001.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1228x1536.jpg 1228w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-860x1076.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n.jpg 1440w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1451\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1160x1451.jpg\" alt=\"Jalen Green takes it off for Calvin Klein\" class=\"wp-image-120093\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1160x1451.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-800x1001.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-1228x1536.jpg 1228w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n-860x1076.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541222900_18541452940002363_2717129563706974597_n.jpg 1440w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Gordon von Steiner for Calvin Klein<\/figcaption><\/figure>\n<p>What\u2019s particularly interesting about this partnership is how it reflects the evolving landscape of athlete endorsements. While basketball players have traditionally focused on sneaker deals and sports apparel, Green\u2019s move into lifestyle fashion shows how modern athletes are expanding their brand presence beyond the court.<\/p>\n<p>The campaign photography captures Green\u2019s relaxed yet confident energy, shot in Calvin Klein\u2019s trademark black-and-white style. Meanwhile, the marketing strategy appears to target younger demographics who follow Green\u2019s career and connect with his personal brand.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1451\" alt=\"Jalen Green takes it off for Calvin Klein\" class=\"wp-image-120090 perfmatters-lazy\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1160x1451.jpg\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1160x1451.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-800x1001.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1228x1536.jpg 1228w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-860x1076.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n.jpg 1440w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1451\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1160x1451.jpg\" alt=\"Jalen Green takes it off for Calvin Klein\" class=\"wp-image-120090\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1160x1451.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-800x1001.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-1228x1536.jpg 1228w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n-860x1076.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/09\/calvinklein_541730474_18541452970002363_4087747642969253282_n.jpg 1440w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Gordon von Steiner for Calvin Klein<\/figcaption><\/figure>\n<p>This underwear campaign also comes at a pivotal time in Green\u2019s career. As he continues developing his game with the Rockets, building his off-court brand through partnerships like this Calvin Klein collaboration could prove just as valuable as his basketball achievements.<\/p>\n<p>The campaign is set to roll out across Calvin Klein\u2019s digital platforms and select print publications throughout the coming months.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/socialitelife.com\/jalen-green-shoots-his-shot-with-calvin-kleins-latest-underwear-campaign\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Houston Rockets shooting guard Jalen Green is making headlines off the court, and this time it\u2019s got nothing to do with his jump shot. The 23-year-old NBA star has officially joined Calvin Klein\u2018s roster of brand ambassadors, starring in the fashion giant\u2019s newest underwear campaign that\u2019s already got fans talking. Green, who\u2019s been turning heads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":191235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-191234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/191234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=191234"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/191234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/191235"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=191234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=191234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=191234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}