{"id":190675,"date":"2025-09-03T13:14:53","date_gmt":"2025-09-03T13:14:53","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/09\/03\/luigi-mangione-modeling-for-shein-what-is-going-on-here\/"},"modified":"2025-09-03T13:14:53","modified_gmt":"2025-09-03T13:14:53","slug":"luigi-mangione-modeling-for-shein-what-is-going-on-here","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/09\/03\/luigi-mangione-modeling-for-shein-what-is-going-on-here\/","title":{"rendered":"Luigi Mangione Modeling for SHEIN? What is Going On Here?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>Is Luigi Mangione a model for SHEIN?<\/p>\n<p>Last year, Luigi became a household name following his arrest as a suspect in the death of a healthcare CEO.<\/p>\n<p>He is a popular guy, with the world immediately <a href=\"https:\/\/www.thehollywoodgossip.com\/2024\/12\/dave-franco-luigi-mangione\/\" target=\"_blank\" rel=\"noreferrer noopener\">dreaming up fancasting<\/a> for inevitable biopics. <\/p>\n<p>If he\u2019s currently in jail (and he is), then why does his face seem to appear in an ad for cheap, controversial fast fashion?<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-1024x768.png\" alt=\"A SHEIN model looks handsome and famous and not quite real.\" class=\"wp-image-533987 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-1024x768.png 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-300x225.png 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-768x576.png 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-728x546.png 728w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-480x360.png 480w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-320x240.png 320w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-960x720.png 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03-1080x810.png 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03.png 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_03.png\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">In September 2025, SHEIN apparently removed this model image from its website. The face looks conspicuously familiar.<span class=\"image-caption-credit\"> (Image Credit: SHEIN)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-is-luigi-mangione-modeling-for-shein\">Is Luigi Mangione modeling for SHEIN?<\/h2>\n<p>SHEIN is a controversial fast-fashion platform notorious for unbelievably cheap clothing. <\/p>\n<p>Judging by people who have purchased and commented on social media, quality can be an issue. Some liken it to the Temu of clothing.<\/p>\n<p>No one expected to see what strongly appears to be Luigi Mangione modeling for SHEIN.<\/p>\n<p>Given SHEIN\u2019s long list of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Shein#Controversies\" target=\"_blank\" rel=\"noreferrer noopener\">controversies<\/a>, we know that they have a history of attention-grabbing scandals. But \u2026 what in the world is this?<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1024x683.jpg\" alt=\"Luigi Mangione handsome in court in February 2025.\" class=\"wp-image-533998\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1024x683.jpg\" alt=\"Luigi Mangione handsome in court in February 2025.\" class=\"wp-image-533998 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_01-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Luigi Mangione attends a hearing at Manhattan Criminal Court on February 21, 2025.<span class=\"image-caption-credit\"> (Photo Credit: Steven Hirsch \u2013 Pool\/Getty Images)<\/span><\/figcaption><\/figure>\n<p>In case you need a reminder, Luigi is a young man who rose from anonymity to fame in late 2024 after he was accused of the fatal shooting of UnitedHealth CEO Brian Thompson.<\/p>\n<p>Aside from <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/07\/ghislaine-maxwell-terms-of-prison-release-revealed-in-newly-revealed-documents\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Epstein scandal<\/a>, one struggles to think of a topic more unifying across the political aisle in these polarized times. <\/p>\n<p>Americans <em>have <\/em>strong feelings about health insurance companies in our hellish dystopia.<\/p>\n<p>That said, Luigi has not yet had his trial, and prosecutors have proven nothing. Therefore, it remains inappropriate to label him a \u201chero\u201d as many have done.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-538x1024.png\" alt=\"A page of SHEIN ads.\" class=\"wp-image-533988\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-538x1024.png 538w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-158x300.png 158w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-768x1461.png 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-1077x2048.png 1077w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-505x960.png 505w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-568x1080.png 568w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-631x1200.png 631w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01.png 1080w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"538\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-538x1024.png\" alt=\"A page of SHEIN ads.\" class=\"wp-image-533988 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-538x1024.png 538w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-158x300.png 158w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-768x1461.png 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-1077x2048.png 1077w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-505x960.png 505w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-568x1080.png 568w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01-631x1200.png 631w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01.png 1080w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_01.png\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">In this page of SHEIN ads, one seems to stand out.<span class=\"image-caption-credit\"> (Image Credit: SHEIN)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-is-that-really-him\">Is that really him?<\/h2>\n<p>To be blunt, there\u2019s simply no way that this is actually Luigi Mangione in the SHEIN ad.<\/p>\n<p>He <a href=\"https:\/\/www.thehollywoodgossip.com\/2024\/12\/diddy-luigi-mangione-jail\/\" target=\"_blank\" rel=\"noreferrer noopener\">remains in jail<\/a> awaiting his trial. <\/p>\n<p>Though he has a groundswell of support from across the nation, that\u2019s unlikely to get him some sort of work release to pose in clothes.<\/p>\n<p>Besides, close scrutiny of the photos shows that it doesn\u2019t look quite right. Some believe that it\u2019s a model who only strongly resembles Luigi. <\/p>\n<p>Others believe that the image may be genAI slop, potentially <em>stealing <\/em>Luigi\u2019s likeness to promote a shirt.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1024x685.jpg\" alt=\"Luigi Mangione in December 2024.\" class=\"wp-image-533999\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1024x685.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-300x201.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-768x514.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-2048x1370.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-960x642.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1080x722.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1200x803.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1024x685.jpg\" alt=\"Luigi Mangione in December 2024.\" class=\"wp-image-533999 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1024x685.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-300x201.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-768x514.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-2048x1370.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-960x642.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1080x722.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-1200x803.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_luigimangione_02-scaled.jpg\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Heartthrob Luigi Nicholas Mangione leaves the Blair County Courthouse in Hollidaysburg, Pennsylvania, on December 19, 2024.<span class=\"image-caption-credit\"> (Photo Credit: GENE J. PUSKAR\/POOL\/AFP via Getty Images)<\/span><\/figcaption><\/figure>\n<p>Whatever is going on, SHEIN was using \u2014 past tense, <em>was <\/em>using \u2014 Luigi\u2019s famously handsome face to advertise $11 shirts. Whether it\u2019s genAI slop or a lookalike, the resemblance is staggering.<\/p>\n<p>On theory is that SHEIN is employing some creative marketing. If you take a famous, hot face and plaster it onto a digital model, you\u2019re going to attract attention.<\/p>\n<p>Relatedly, the company could be deliberately chasing controversy. Even if you\u2019ve never met such a person in real life, there are people who believe that Luigi is a \u201cbad guy.\u201d <\/p>\n<p>The Trump administration hopes to kill him, which should be enough to remind anyone of which side is right.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1024x311.png\" alt=\"SHEIN broken link\" class=\"wp-image-533989\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1024x311.png 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-300x91.png 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-768x233.png 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-960x291.png 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1080x328.png 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1200x364.png 1200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02.png 1799w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1024x311.png\" alt=\"SHEIN broken link\" class=\"wp-image-533989 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1024x311.png 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-300x91.png 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-768x233.png 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-960x291.png 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1080x328.png 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02-1200x364.png 1200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02.png 1799w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/09\/0903_shein_02.png\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">As of Wednesday, September 3, the ads to the SHEIN doppleganger model appeared to have been deleted. Perhaps they were moved, or maybe someone thought better of stealing this particular likeness.<span class=\"image-caption-credit\"> (Image Credit: SHEIN)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-this-apparently-deleted-ad-could-also-have-been-an-accident\">This apparently deleted ad could also have been an accident<\/h2>\n<p>The third option is, to be blunt, that this could be an accident. A tired, overworked SHEIN employee (remember, this is a company for whom labor violations and slavery-related allegations come up multiple times) feediing prompts to whichever god-awful genAI program to generate models might just say \u201chandsome 20-year-old man.\u201d <\/p>\n<p>GenAI is a plagiarism machine, scanning real faces, photos, writing, art work and more in order to churn out slop. It\u2019s conceivable that it selected Luigi Mangione solely for his handsomeness. <\/p>\n<p>Employees might not have recognized that the program stole the face of a famous guy.<\/p>\n<p>That, of course, is purely speculation. Whatever happened, as of Wednesday morning, <a href=\"https:\/\/us.shein.com\/MensNewSpring-SummerShortSleeveBlueDitsyFloralWhiteShirt,PastoralStyleGentlemanShirtForEverydayWear,FamilyMatchingMommyAndMe(3PiecesAreSoldSeparately)-p-59358613-cat-1979.html?share_from=null&amp;url_from=GM716532740&amp;cdn_rsite=cf&amp;ref=www&amp;rep=dir&amp;ret=us\" target=\"_blank\" rel=\"noreferrer noopener\">links<\/a> to the ad page no longer showed Luigi\u2019s face, as you can see above.<\/p>\n<p>This is a positive development. Any company seeking to profit from Luigi\u2019s handsome countenance should pay him to do so.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/09\/luigi-mangione-shein-model\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time: 4 minutes Is Luigi Mangione a model for SHEIN? Last year, Luigi became a household name following his arrest as a suspect in the death of a healthcare CEO. He is a popular guy, with the world immediately dreaming up fancasting for inevitable biopics. If he\u2019s currently in jail (and he is), then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":190676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-190675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/190675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=190675"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/190675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/190676"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=190675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=190675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=190675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}