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MrBeast, the 27-year-old popular YouTuber known for his elaborate challenges and giveaways, is venturing into a new realm: He\u2019s reportedly launching his own phone company.\u00a0<\/p>\n
According to Business Insider<\/a>, which viewed a leaked investor deck, MrBeast is planning to launch a mobile phone service next year. Business Insider also reported that MrBeast and executives at Beast Industries are considering fintech and mobile gaming.<\/p>\n The YouTuber\u2019s new plan includes establishing a mobile virtual network operator (MVNO), a strategy that involves offering mobile phone service using existing networks from major companies like AT&T, T-Mobile, and Verizon. By partnering with one of these operators, MrBeast can provide affordable rates and good service without the high costs of building a mobile network on his own.<\/p>\n This is similar to the tactics employed by other celebrities, such as Ryan Reynolds and Mint Mobile,<\/a> which was sold to T-Mobile for around $1.35 billion. T-Mobile provides an MVNO solution and has previously collaborated with MrBeast.\u00a0<\/p>\n The upcoming venture is part of MrBeast\u2019s larger strategy to broaden his brand, which includes food companies Feastables and Lunchly, as well as a toy line. This new phone company could help his business reach profitability. Although MrBeast has a massive fan base with about 430 million YouTube subscribers, his media business is not a moneymaker.<\/p>\n Last year, MrBeast\u2019s side hustle, Feastables, generated around $250 million in sales and over $20 million in profit, according to Bloomberg<\/a>. Meanwhile, his media business, which includes his YouTube channel and the reality competition show on Prime Video, lost nearly $80 million.<\/p>\n