{"id":189006,"date":"2025-08-25T20:50:11","date_gmt":"2025-08-25T20:50:11","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/08\/25\/blake-lively-smear-campaign-exposed-in-justin-baldoni-email\/"},"modified":"2025-08-25T20:50:11","modified_gmt":"2025-08-25T20:50:11","slug":"blake-lively-smear-campaign-exposed-in-justin-baldoni-email","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/08\/25\/blake-lively-smear-campaign-exposed-in-justin-baldoni-email\/","title":{"rendered":"Blake Lively Smear Campaign EXPOSED in Justin Baldoni Email"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>A bombshell email is exposing the Blake Lively smear campaign and the alleged role of Justin Baldoni.<\/p>\n<p>His massive lawsuit was <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/06\/justin-baldonis-lawsuit-against-blake-lively-dismissed-in-stunning-decision\/\" target=\"_blank\" rel=\"noreferrer noopener\">dismissed by the court<\/a> due to a law against retaliatory lawsuits.<\/p>\n<p>However, as <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/07\/blake-lively-deposition-win\/\" target=\"_blank\" rel=\"noreferrer noopener\">the legal war<\/a> continues with no end in sight (at least, not until their 2026 court date), more information is becoming public.<\/p>\n<p>Including an email that appears to be a very direct conversation about how to orchestrate an \u201cuntraceable\u201d media blitz against Lively.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-1024x682.jpg\" alt=\"Justin Baldoni in December 2024.\" class=\"wp-image-533378 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-1024x682.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_01-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Actor\/filmmaker and VOS Honoree, Justin Baldoni speaks onstage at the Vital Voices 12th Annual Voices of Solidarity Awards at IAC Building on December 09, 2024.<span class=\"image-caption-credit\"> (Photo Credit: Bryan Bedder\/Getty Images for  Vital Voices Global Partnership)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-what-conversation-launched-the-smear-campaign-against-blake-lively-in-2024\">What conversation launched the smear campaign against Blake Lively in 2024?<\/h2>\n<p>Late in the summer of 2024, around the release of <em>It Ends With Us<\/em>, a flurry of bad press erupted.<\/p>\n<p>At first, there was public speculation. Why wasn\u2019t Justin Baldoni, the director and one of the stars, with everyone else during the promotional tour? <\/p>\n<p>Why didn\u2019t any of the cast seem to have anything to say about him?<\/p>\n<p>Then came a flurry of vicious and out-of-proportion social media attacks against Blake Lively. <\/p>\n<p>It erupted swiftly, as if \u201ceveryone\u201d on social media had simply awoken one morning hating her for a slightly tone deaf promotional tour.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1024x683.jpg\" alt=\"Blake Lively in April 2025.\" class=\"wp-image-533379\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-2048x1366.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1024x683.jpg\" alt=\"Blake Lively in April 2025.\" class=\"wp-image-533379 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-2048x1366.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_01-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Actress Blake Lively attends the New York special screening of \u201cAnother Simple Favor\u201d at the Jazz at Lincoln Center in New York on April 27, 2025. <span class=\"image-caption-credit\"> (Photo Credit: CHARLY TRIBALLEAU\/AFP via Getty Images)<\/span><\/figcaption><\/figure>\n<p>On Monday, August 25, <em>Page Six<\/em> <a href=\"https:\/\/pagesix.com\/2025\/08\/25\/celebrity-news\/bombshell-smear-campaign-texts-and-emails-in-justin-baldoni-blake-lively-legal-drama-unsealed-by-judge\/\" target=\"_blank\" rel=\"noreferrer noopener\">obtained<\/a> an email from August 2024 featuring key players from the smear campaign against Lively.<\/p>\n<p>Melissa Nathan, Baldoni\u2019s publicist, introduces Jamey Heath of Wayfarer Studios to Jed Wallace, a PR contractor who owns Street Relations.<\/p>\n<p>Wallace has marketed himself as a \u201chired gun\u201d when it comes to public relations and defining a public figure\u2019s image.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-681x1024.jpg\" alt=\"Justin Baldoni in October 2022.\" class=\"wp-image-533380\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-681x1024.jpg 681w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-200x300.jpg 200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-768x1154.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-1363x2048.jpg 1363w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-639x960.jpg 639w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-719x1080.jpg 719w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-798x1200.jpg 798w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-scaled.jpg 1703w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-681x1024.jpg\" alt=\"Justin Baldoni in October 2022.\" class=\"wp-image-533380 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-681x1024.jpg 681w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-200x300.jpg 200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-768x1154.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-1363x2048.jpg 1363w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-639x960.jpg 639w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-719x1080.jpg 719w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-798x1200.jpg 798w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-scaled.jpg 1703w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_02-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Justin Baldoni attends Nights of the Jack friends and family nights at King Gillette Ranch on October 08, 2022.<span class=\"image-caption-credit\"> (Photo Credit: Andrew Toth\/Getty Images for Nights Of The Jack)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-it-sounds-like-there-was-a-solid-plan-to-protect-justin-baldoni-s-reputation-months-before-allegations-came-to-light\">It sounds like there was a solid plan to protect Justin Baldoni\u2019s reputation months before allegations came to light<\/h2>\n<p>Within this electronic conversation, the parties involved negotiated prices for a social media campaign.<\/p>\n<p>The plan under discussion involved \u201ccreation of social fan engagement to go back and forth with any negative accounts, helping to change narrative and stay on track.\u201d<\/p>\n<p>There was an emphasis upon making the social media campaign \u201cuntraceable.\u201d <\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-769x1024.jpg\" alt=\"Blake Lively in late April 2025.\" class=\"wp-image-533381\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-769x1024.jpg 769w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-225x300.jpg 225w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-768x1023.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-1537x2048.jpg 1537w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-546x728.jpg 546w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-720x960.jpg 720w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-811x1080.jpg 811w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-901x1200.jpg 901w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-scaled.jpg 1921w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-769x1024.jpg\" alt=\"Blake Lively in late April 2025.\" class=\"wp-image-533381 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-769x1024.jpg 769w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-225x300.jpg 225w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-768x1023.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-1537x2048.jpg 1537w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-546x728.jpg 546w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-720x960.jpg 720w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-811x1080.jpg 811w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-901x1200.jpg 901w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-scaled.jpg 1921w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_blakelively_02-scaled.jpg\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Blake Lively attends the 2025 TIME100 Gala at Jazz at Lincoln Center on April 24, 2025.<span class=\"image-caption-credit\"> (Photo Credit: Dimitrios Kambouris\/Getty Images for TIME)<\/span><\/figcaption><\/figure>\n<p>The quoted price was around $25-$30,000 per month. <\/p>\n<p>There was also talk of a PR crisis team for $9,000.<\/p>\n<p>The plan aimed to \u201cleverage relationships with Discord, Reddit, X, IG, TikTok, YouTube, etc. to expose behavior of Blake and other parties, both current and past.\u201d<\/p>\n<p>Additionally, the plan was to \u201cengage directly with communities to adjust or influence the conversations taking place in real time.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1024x683.jpg\" alt=\"Justin Baldoni in August 2024.\" class=\"wp-image-533382\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1024x683.jpg\" alt=\"Justin Baldoni in August 2024.\" class=\"wp-image-533382 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/08\/0825_justinbaldoni_03-scaled.jpg\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Actor Justin Baldoni attends the New York premiere of \u201cIt Ends With Us\u201d at at AMC Lincoln Square in New York, August 6, 2024. <span class=\"image-caption-credit\"> (Photo Credit: CHARLY TRIBALLEAU\/AFP via Getty Images)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-perhaps-the-worst-part-of-all-of-this-is-how-easy-it-was\">Perhaps the worst part of all of this is how EASY it was<\/h2>\n<p>Allegedly, the parties that Justin Baldoni involved did not have to go all-out on the smear campaign plot against Blake Lively.<\/p>\n<p>Why? Because convincing social media to bombard a famous woman with vitriol is much, much easier than it should be.<\/p>\n<p>The way that the Sophie Turner smear campaign backfired was an exception. <\/p>\n<p>It is much more often for things to go the way that they did during the Brangelina divorce. It\u2019s very sad.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/08\/blake-lively-justin-baldoni-smear-campaign-bombshell\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time: 3 minutes A bombshell email is exposing the Blake Lively smear campaign and the alleged role of Justin Baldoni. His massive lawsuit was dismissed by the court due to a law against retaliatory lawsuits. However, as the legal war continues with no end in sight (at least, not until their 2026 court date), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":189007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-189006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/189006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=189006"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/189006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/189007"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=189006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=189006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=189006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}