23 August 2025<\/time>\n <\/p>\nHalsey has voiced her support for Sydney Sweeney following her American Eagle ad campaign.<\/p>\n
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Sydney Sweeney starred in the American Eagle campaign<\/p>\n
\nThe 30-year-old singer has taken to social media to defend Americana, the Tony Tost-directed crime thriller, and Sydney, her co-star in the film.<\/p>\n
\nHalsey wrote on her Instagram Story: “If you love cinema, than you should know that cinema comes first. This is cinema.”<\/p>\n
\nHalsey also seemingly addressed Sydney’s controversial ad campaign, which sparked a debate over race and beauty standards in America.<\/p>\n
\nCritics of the campaign accused American Eagle of promoting eugenics by using a play on the words “jeans” and “genes”.<\/p>\n
\nHalsey said: “I do agree that our words are important in this climate. I don’t, however, think that it’s fair for the news cycle to predatorily rip a hardworking director and his hardworking crew for this film that is completely separate-from and unrelated-to a (pretty dumb) advertising take.”<\/p>\n
\nAlthough Halsey didn’t mention Sydney by name, she hinted that she was referring to the Hollywood star.<\/p>\n
\nShe added: “If it’s not clear who the actual people I’m standing up for are. I’m sorry look closer.”<\/p>\n
\nSydney became the subject of fierce online debate after the American Eagle advert premiered.<\/p>\n
\nIn the campaign video, the actress – who has blond hair and blue eyes – says: “Genes that are passed from parent to offspring often determine traits such as hair colour, personality and even eye colour.”<\/p>\n
\nSydney concluded the segment by looking into the camera and saying: “My jeans are blue.”<\/p>\n
\nAmerican Eagle later issued a statement defending its campaign.<\/p>\n
\nThe company read: “We\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”<\/p>\n
\nMeanwhile, Americana has proven to be a box office flop since its release, with director Tony Tost observing that it has been “gobbled up by the zeitgeist”.<\/p>\n
\nTony recently wrote on X: “One of the great things about movies is that they outlive the zeitgeist into which they were released.<\/p>\n
\n“As someone whose first film sorta got gobbled up by the zeitgeist, I’ll be curious to see how it’ll stand up after this moment is over. Hopefully fairly well!”<\/p>\n
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