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Labubu is a plush monster toy, but it\u2019s also on track to be a billion-dollar business.<\/p>\n
This week, Labubu-maker Pop Mart released its financial results<\/a> for the first half of 2025, giving the public more insight into just how rabid the world is for this plush monster toy. Pop Mart\u2019s Monsters series, which includes Labubu, generated around $670 million in revenue in the first half of the year, putting it on track to earn over $1 billion by the year\u2019s end. That\u2019s a 688% increase year-over-year, even eclipsing the sales <\/a>of Mattel toys like Barbie and Hot Wheels.<\/p>\n Sold in a mystery \u201cblind box\u201d format, these toys \u2014 sold by Chinese company Pop Mart \u2014 blew up in popularity internationally when BLACKPINK member Lisa confessed her obsession<\/a> with the ugly-cute creatures. Then, celebrities like Cher, Kim Kardashian, Paris Hilton, Marc Jacobs and others were spotted with Labubu toys, which sometimes hang off of their designer bags as keychains. <\/p>\n These ten-year-old, mythologically-inspired characters have now become as popular an accessory as a Telfar bag in 2020<\/a>, and they\u2019re just as hard to get your hands on.<\/p>\n<\/div>\n