{"id":186460,"date":"2025-08-12T19:34:35","date_gmt":"2025-08-12T19:34:35","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/08\/12\/matt-rife-teams-up-with-drag-queen-heidi-n-closet-to-mock-price-increases-from-tariffs-in-new-e-l-f-cosmetics-ad\/"},"modified":"2025-08-12T19:34:35","modified_gmt":"2025-08-12T19:34:35","slug":"matt-rife-teams-up-with-drag-queen-heidi-n-closet-to-mock-price-increases-from-tariffs-in-new-e-l-f-cosmetics-ad","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/08\/12\/matt-rife-teams-up-with-drag-queen-heidi-n-closet-to-mock-price-increases-from-tariffs-in-new-e-l-f-cosmetics-ad\/","title":{"rendered":"Matt Rife Teams Up with Drag Queen Heidi N Closet to Mock Price Increases from Tariffs in New E.l.f. Cosmetics Ad"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\t\t<span><\/p>\n<p><a href=\"https:\/\/www.justjared.com\/tags\/matt-rife\/\" title=\"Matt Rife\" target=\"_blank\" rel=\"noopener\"><strong>Matt Rife<\/strong><\/a> and drag queen <a href=\"https:\/\/www.justjared.com\/tags\/heidi-n-closet\/\" title=\"Heidi N Closet\" target=\"_blank\" rel=\"noopener\"><strong>Heidi N Closet<\/strong><\/a> are starring in a new ad for <strong><em>E.l.f. Cosmetics<\/em><\/strong> in which they launch a mock trial against the beauty industry for raising prices.<\/p>\n<p>The ad comes just days after E.l.f. raised their own prices by $1, citing \u201cinflation and President Donald Trump\u2019s rising tariffs,\u201d according to <a href=\"https:\/\/www.adweek.com\/brand-marketing\/elf-cosmetics-puts-beauty-prices-on-trial-after-raising-its-own\/\" onclick=\"getOutboundLink(&#039;https:\/\/www.adweek.com\/brand-marketing\/elf-cosmetics-puts-beauty-prices-on-trial-after-raising-its-own\/&#039;); return false;\" target=\"_blank\" rel=\"noopener\">Adweek<\/a>.<\/p>\n<p>In the commercial, <strong>Matt <\/strong>tells the viewers, \u201cHey girl. Has overpriced beauty hurt your wallet? E.l.f.ino and Schmarnes have gone to E.l.f. court for millions of clients, helping them to access beauty products they deserve at prices that won\u2019t injure their livelihoods.\u201d<\/p>\n<p>\n<iframe loading=\"lazy\" title=\"e.l.f.ino &amp; schmarnes: Affordable Beauty Attorneys\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/BQ23mb8sDR4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<p>E.l.f. Beauty chairman and CEO <strong>Tarang Amin <\/strong>says that he wants to be transparent about his company\u2019s price increases due to tariffs. There is now a 55% tariff on goods made in China, up from the previous 25% rate. E.l.f. sources 75% of its products from there.<\/p>\n<p>\u201cWe take quite seriously our responsibility to deliver an extraordinary value to our community,\u201d <strong>Amin <\/strong>told analysts. \u201cEven the way we\u2019ve taken pricing, of first letting our community know [and] being transparent, has been well received by our community.\u201d<\/p>\n<p>Shop <em>E.l.f. Cosmetics<\/em>\u2018 <a href=\"https:\/\/www.elfcosmetics.com\/best-selling-beauty\" onclick=\"getOutboundLink(&#039;https:\/\/www.elfcosmetics.com\/best-selling-beauty&#039;); return false;\" target=\"_blank\" rel=\"noopener\">best-selling products<\/a> now. <\/p>\n<p><em>Disclosure: Some products on this site use affiliate links and we may earn commission for any purchase made through the links.<\/em><\/p>\n<p><\/span><\/p><\/div>\n<p><script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.2&appId=145071315902360\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.justjared.com\/2025\/08\/12\/matt-rife-teams-up-with-drag-queen-heidi-n-closet-to-mock-price-increases-from-tariffs-in-new-e-l-f-cosmetics-ad\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Rife and drag queen Heidi N Closet are starring in a new ad for E.l.f. Cosmetics in which they launch a mock trial against the beauty industry for raising prices. The ad comes just days after E.l.f. raised their own prices by $1, citing \u201cinflation and President Donald Trump\u2019s rising tariffs,\u201d according to Adweek. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":186462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-186460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/186460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=186460"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/186460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/186462"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=186460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=186460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=186460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}