<\/span><\/p>\n\u201cDue to unforeseen circumstances\u2026 The circumstance: I didn\u2019t sell enough tickets,\u201d he said candidly. \u201cLast week, my team told me we were going to have to cancel my fall tour. Ticket sales weren\u2019t where they needed to be. The suggestion was: take the L, try again next year.\u201d<\/p>\n
He went on to talk about the industry standard of saying things like \u201cwrong timing,\u201d \u201ca scheduling conflict,\u201d etc, and you\u2019re not supposed to say things like, \u201cHey, I guess people aren\u2019t really f\u2013king with me right now,\u201d or \u201cI aimed too high \u2013 my bad.\u201d<\/p>\n
\u201cBut I said it anyway. I posted a video and told the truth: I was embarrassed. I\u2019ve always prioritized connecting deeply over widely, but if we didn\u2019t sell another 20,000 tickets in 48 hours, the tour would be canceled,\u201d JP <\/strong>wrote. \u201cTo my surprise, people responded \u2014 in a big way. The video hit a few million views. A little grassroots army of emotional-song-loving cuties showed up, trying to buy every tour-saving ticket they could.\u201d<\/p>\n\u201cIf the ship is sinking, you announce you\u2019ve decided to be a submarine. Instead, I told everyone the ship was sinking. And somehow\u2026 they jumped on board,\u201d he continued. \u201cOddly enough, it was more embarrassing before I shared it. Once it was out there, it started to feel weirdly empowering. The honesty cracked something open.\u201d<\/p>\n
\u201cI didn\u2019t expect to get messages from so many other artists calling me bold (or, absurdly, brave). I didn\u2019t expect my team to get so many calls from industry folks commending me for telling the truth.\u201d<\/p>\n
\u201cEven though a few thousand more people showed up in just a few days \u2014 which was emotional and the nicest thing anyone\u2019s ever done for me on the internet \u2014 it still wasn\u2019t enough to save the tour, and I will be humbly refunding every ticket,\u201d JP<\/strong> added. <\/p>\n<\/span><\/p><\/div>\n