{"id":183527,"date":"2025-07-28T23:32:48","date_gmt":"2025-07-28T23:32:48","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/28\/sydney-sweeneys-new-american-eagle-campaign-draws-fire-for-nazi-undertones\/"},"modified":"2025-07-28T23:32:48","modified_gmt":"2025-07-28T23:32:48","slug":"sydney-sweeneys-new-american-eagle-campaign-draws-fire-for-nazi-undertones","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/28\/sydney-sweeneys-new-american-eagle-campaign-draws-fire-for-nazi-undertones\/","title":{"rendered":"Sydney Sweeney\u2019s new American Eagle campaign draws fire for Nazi undertones"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/socialitelife.com\/tag\/sydney-sweeney\" target=\"_blank\" rel=\"noopener\">Sydney Sweeney<\/a> has rapidly emerged as America\u2019s quintessential sweetheart, captivating audiences with her striking appearance, camera-ready smile, and outspoken nature. The 27-year-old actress embodies traditional American beauty standards with her blonde hair, blue eyes, and confident demeanor.<\/p>\n<p>The actress has strategically leveraged her rising fame through both her acclaimed acting performances and innovative marketing tactics, including selling soap products containing her actual bathwater. This growing influence has attracted major brands, including <a href=\"https:\/\/sovrn.co\/nka5nys\" target=\"_blank\" rel=\"noopener\">American Eagle<\/a>, an established clothing and accessories retailer operating since 1977, which recently featured her in a new campaign.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1544\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/oscars-best-dressed-photos-03112024-7-1160x1544.jpg\" alt=\"2024 Vanity Fair Oscar Party Hosted By Radhika Jones - Arrivals\" class=\"wp-image-96474\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/oscars-best-dressed-photos-03112024-7-1160x1544.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/oscars-best-dressed-photos-03112024-7-800x1065.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/oscars-best-dressed-photos-03112024-7-1154x1536.jpg 1154w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/oscars-best-dressed-photos-03112024-7.jpg 1200w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Sydney Sweeney arriving at the Vanity Fair Oscar Party, Wallis Annenberg Center for the Performing Arts on Mar. 10, 2024 in Los Angeles, CA. (Photo by PA Images\/INSTARimages)<\/figcaption><\/figure>\n<p>The advertisement shows Sweeney successfully completing car repairs before the camera follows her as she runs her hands along her jeans and proceeds to enter the vehicle and drive away. The advertisement\u2019s tagline reads simply: \u201cSydney Sweeney Has Great Jeans.\u201d<\/p>\n<p>The brand also released an Instagram video featuring Sweeney approaching one of their billboards and painting over it, specifically crossing out the word \u2018genes\u2019 and replacing it with \u2018jeans\u2019.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMdIuUoRYAL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>The campaign\u2019s messaging carries multiple interpretations beyond just promoting denim, including implications about \u201cAmerican\u201d genetic superiority. While the company\u2019s stock value increased by 4% following the campaign\u2019s Thursday release, the brand has experienced significant social media criticism.<\/p>\n<p>Numerous users have taken to social platforms to criticize the advertisement\u2019s messaging, with many labeling it as promoting \u2018Nazi Fascist\u2019 ideology. The reasoning behind these reactions is explained below.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1739\" alt=\"35th GLAAD Media Awards - Los Angeles - Red Carpet\" class=\"wp-image-96607 perfmatters-lazy\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1160x1739.jpg\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1160x1739.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-800x1199.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1025x1536.jpg 1025w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6.jpg 1200w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1739\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1160x1739.jpg\" alt=\"35th GLAAD Media Awards - Los Angeles - Red Carpet\" class=\"wp-image-96607\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1160x1739.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-800x1199.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6-1025x1536.jpg 1025w, https:\/\/socialitelife.com\/wp-content\/uploads\/2024\/03\/best-dressed-photos-03162024-6.jpg 1200w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Sydney Sweeney attends the 35th GLAAD Media Awards \u2013 Los Angeles at The Beverly Hilton on March 14, 2024 in Beverly Hills, California. (Photo by Joe Scarnici\/Getty Images for GLAAD)<\/figcaption><\/figure>\n<p>According to <a href=\"https:\/\/www.salon.com\/2025\/07\/27\/sydney-sweeneys-new-campaign-draws-fire-for-racial-undertones\/\" target=\"_blank\" rel=\"noopener\"><em>Salon<\/em><\/a>\u2018s reporting, the phrase \u201cGreat Genes\u201d has historically been employed to celebrate whiteness, thinness, and conventional beauty standards. Even for those unfamiliar with this historical context, the advertisement\u2019s message has been widely perceived as problematic.<\/p>\n<p>A viral TikTok video features a woman stating, \u201cShould we be surprised that a brand name is literally American Eagle is making fascist propaganda like this? Probably not, but it\u2019s still really shocking like a blonde-haired blue-eyed white woman is talking about her good genes, like that is Nazi propaganda.\u201d<\/p>\n<p>Many X users expressed similar concerns, with posts stating, \u201cThe Sydney Sweeney American Eagle jeans ad is NAZI propaganda, and you\u2019re a fascist if you don\u2019t agree,\u201d and \u201cThey could\u2019ve easily gotten a beautiful black woman to do this ad but they got a yt woman to do it instead\u2026\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1543\" alt=\"Sydney Sweeney At 'Good Morning America'\" class=\"wp-image-114866 perfmatters-lazy\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1160x1543.jpg\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1160x1543.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-800x1064.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1155x1536.jpg 1155w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-860x1144.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09.jpg 1200w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1543\" src=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1160x1543.jpg\" alt=\"Sydney Sweeney At 'Good Morning America'\" class=\"wp-image-114866\" srcset=\"https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1160x1543.jpg 1160w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-800x1064.jpg 800w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-1155x1536.jpg 1155w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09-860x1144.jpg 860w, https:\/\/socialitelife.com\/wp-content\/uploads\/2025\/06\/celeb-snaps-photos-04062025-09.jpg 1200w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Sydney Sweeney is seen at \u2018Good Morning America\u2019 in New York City on June 4, 2025. Photo Credit: Jason Howard\/BauerGriffin\/INSTARimages<\/figcaption><\/figure>\n<p>Some users called for the campaign\u2019s removal, stating, \u201cAmerican Eagle needs to delete those Sydney Sweeney ads. They are genuinely scary.\u201d<\/p>\n<p>Neither Sweeney nor American Eagle has issued any response to the campaign\u2019s backlash at this time.<\/p>\n<div class=\"wp-block-zolo-cta cta-eqzg809e zolo-block parent-cta-eqzg809e\">\n<div class=\"zolo-call-out style-1 \">\n<div class=\"zolo-call-out__content\">\n<h2 class=\"zolo-call-out__title\">Join the SL Community<\/h2>\n<p class=\"zolo-call-out__text\">Have an opinion on what you just read? 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The 27-year-old actress embodies traditional American beauty standards with her blonde hair, blue eyes, and confident demeanor. The actress has strategically leveraged her rising fame through both her acclaimed acting performances and innovative marketing tactics, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":183528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-183527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/183527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=183527"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/183527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/183528"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=183527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=183527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=183527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}