{"id":183417,"date":"2025-07-28T15:33:42","date_gmt":"2025-07-28T15:33:42","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/28\/sydney-sweeney-american-eagle-great-jeans-campaign-criticized-for-racial-insensitivity\/"},"modified":"2025-07-28T15:33:42","modified_gmt":"2025-07-28T15:33:42","slug":"sydney-sweeney-american-eagle-great-jeans-campaign-criticized-for-racial-insensitivity","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/28\/sydney-sweeney-american-eagle-great-jeans-campaign-criticized-for-racial-insensitivity\/","title":{"rendered":"Sydney Sweeney-American Eagle &#8216;Great Jeans&#8217; Campaign Criticized For Racial Insensitivity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>As we previously reported, <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/07\/sydney-sweeney-goes-topless-for-american-eagle-gives-new-meaning-to-great-jeans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydney Sweeney has teamed up with American Eagle<\/a> for a very expensive ad campaign that\u2019s centered around a single pun.<\/p>\n<p>The tagline \u201cSydney Sweeney has great jeans\u201d is meant to be a homophone joke that refers to both the denim she\u2019s sporting and the physical traits that have helped her reach the A-list.<\/p>\n<p>But the attempt at humor isn\u2019t sitting well with critics who say that the whole campaign is deeply problematic.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-1024x682.jpg\" alt=\"Sydney Sweeney attends the 2022 MTV Movie &amp; TV Awards at Barker Hangar on June 05, 2022 in Santa Monica, California.\" class=\"wp-image-531063 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-1024x682.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1401231161-1-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Sydney Sweeney attends the 2022 MTV Movie &amp; TV Awards at Barker Hangar on June 05, 2022 in Santa Monica, California.<span class=\"image-caption-credit\"> (Photo by Rich Polk\/Getty Images for MTV)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-sydney-sweeney-s-great-genes-jeans-create-controversy\">Sydney Sweeney\u2019s \u201cgreat genes\/jeans\u201d create controversy<\/h2>\n<p>It\u2019s often said that there\u2019s no such thing as bad publicity. But that rule might not apply to a situation in which an ad campaign for back-to-school clothes is being compared to Nazi propaganda.<\/p>\n<p> According to its harshest critics, the American Eagle-Sweeney collaboration contains intentional racist \u201cdog whistles\u201d that are meant to appeal to far-right extremists.<\/p>\n<p>Others believe the brand\u2019s mistake is more innocent, and that AE simply failed to consider the implications of all that \u201cgene\u201d humor.<\/p>\n<p>And of course, there\u2019s a third group who believes this has all been blown out of proportion and the criticism is merely another example of \u201cwokeness\u201d run amok.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1024x683.jpg\" alt=\"Sydney Sweeney attends Variety Power of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California.\" class=\"wp-image-531062\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1024x683.jpg\" alt=\"Sydney Sweeney attends Variety Power of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California.\" class=\"wp-image-531062 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-1606732266-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Sydney Sweeney attends Variety Power of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California.<span class=\"image-caption-credit\"> (Photo by Kevin Winter\/Getty Images)<\/span><\/figcaption><\/figure>\n<p>The situation has sparked widespread debate online, and while American Eagle is a trending topic across social media today, it\u2019s not because users are so eager to snap up their new line of denim.<\/p>\n<p>According to a new report from <a href=\"https:\/\/www.salon.com\/2025\/07\/27\/sydney-sweeneys-new-campaign-draws-fire-for-racial-undertones\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salon<\/a>, many social media users are accusing AE of using terminology that\u2019s linked to troubling notions regarding \u201cwhiteness, thinness, and attractiveness.\u201d<\/p>\n<p>\u201cThis is what happens when you have no ppl of color in a room,\u201d one X user wrote, according to the outlet. <\/p>\n<p>Others criticized the brand for getting \u201ccaught up\u201d with \u201cclever\u201d wordplay and missing the \u201cblatantly obvious\u201d undertone of such phrasing.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1024x683.jpg\" alt=\"Sydney Sweeney attends the World Premiere of Sony Pictures' &quot;Madame Web&quot; at Regency Village Theatre on February 12, 2024 in Los Angeles, California.\" class=\"wp-image-531060\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1024x683.jpg\" alt=\"Sydney Sweeney attends the World Premiere of Sony Pictures' &quot;Madame Web&quot; at Regency Village Theatre on February 12, 2024 in Los Angeles, California.\" class=\"wp-image-531060 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2006679297-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Sydney Sweeney attends the World Premiere of Sony Pictures\u2019 \u201cMadame Web\u201d at Regency Village Theatre on February 12, 2024 in Los Angeles, California.<span class=\"image-caption-credit\"> (Photo by Frazer Harrison\/Getty Images)<\/span><\/figcaption><\/figure>\n<p>\u201cI\u2019d expect this from Abercrombie\u2026 but not yall,\u201d one person wrote.<\/p>\n<p>\u201cRead the room\u2026\u201d another added.<\/p>\n<p>\u201cWelp, no longer shopping at AE ever again, and neither will my future children,\u201d a third chimed in.<\/p>\n<p>Some critics are convinced that the controversy is the point, and AE\u2019s ad team knew exactly what they were doing.<\/p>\n<p>\u201cIf you\u2019re insisting the Sydney Sweeney ad isn\u2019t a dog whistle you\u2019re either disingenuous or stupid,\u201d wrote <a href=\"https:\/\/x.com\/TradWife2049\/status\/1949566048522715505\" target=\"_blank\" rel=\"noreferrer noopener\">one popular X account<\/a>, adding:<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1024x708.jpg\" alt=\"Sydney Sweeney attends Sydney Sweeney In Conversation With Josh Horowitz at 92NY on March 20, 2024 in New York City. \" class=\"wp-image-531061\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1024x708.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-300x207.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-768x531.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-2048x1416.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-960x664.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1080x747.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1200x830.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1024x708.jpg\" alt=\"Sydney Sweeney attends Sydney Sweeney In Conversation With Josh Horowitz at 92NY on March 20, 2024 in New York City. \" class=\"wp-image-531061 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1024x708.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-300x207.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-768x531.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-2048x1416.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-960x664.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1080x747.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-1200x830.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/07\/GettyImages-2100407785-scaled.jpg\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Sydney Sweeney attends Sydney Sweeney In Conversation With Josh Horowitz at 92NY on March 20, 2024 in New York City. <span class=\"image-caption-credit\"> (Photo by Jamie McCarthy\/Getty Images)<\/span><\/figcaption><\/figure>\n<p>\u201cIt\u2019s a brilliant piece of marketing from an engagement standpoint and it\u2019s too perfect to be an accident.\u201d<\/p>\n<p>In addition to photo and video ads, Sweeney\u2019s involvement with the AE brand includes the creation of the Sydney Jean, a design of her own, which features butterfly embroidery representing domestic violence awareness. <\/p>\n<p>American Eagle says it will donate 100 percent of the net proceeds from the jeans to Crisis Text Line.<\/p>\n<p>The brand has yet to publicly comment on the backlash against its latest campaign.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/07\/sydney-sweeney-american-eagle-great-jeans-campaign-criticized-for-racial-insensitivity\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time: 3 minutes As we previously reported, Sydney Sweeney has teamed up with American Eagle for a very expensive ad campaign that\u2019s centered around a single pun. The tagline \u201cSydney Sweeney has great jeans\u201d is meant to be a homophone joke that refers to both the denim she\u2019s sporting and the physical traits that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":183418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-183417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/183417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=183417"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/183417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/183418"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=183417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=183417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=183417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}