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TikTok is adding new features to its app to let songwriters highlight their works. These features, rolling out in beta, include a \u201cSongwriter\u201d label and a new tab on their profile to show off their musical works. This can help songwriters market themselves better to potential clients.<\/p>\n
The company said a limited number of publishing partners and songwriters have access to the new label and the music highlight section. Songwriters and publishers who want to be part of the program will have to join a waitlist<\/a> for now. <\/p>\n TikTok said that it surveyed over 870 songwriters and interviewed a bunch of them to understand their needs on social media in relation to profile building and the creation of monetization opportunities. The company also pointed to an independent survey<\/a>, which indicated that more than half of songwriters use social media to raise their profile use TikTok to do it. The Bytedance-owned apps said that outcome of these surveys drove the decision to build these features. <\/p>\n \u201cWe are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,\u201d TikTok\u2019s Global Head of Music Publishing Licensing and Partnership said in a sentence. <\/p>\n \u201cTikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do.\u201d<\/p>\n Notably, Spotify has been releasing features to let songwriters<\/a> highlight their work<\/a> for years<\/a> now. Last year, Tidal went beyond just highlighting songwriter works and launched a tool<\/a> to track their royalties and manage their work for which they have songwriting credits. <\/p>\n While TikTok decided to shut down its music streaming service TikTok Music<\/a> last year, the platform still remains important for users to discover new music and for artists to promote their tracks. Earlier this year, the company released a TikTok for Artists tool<\/a> to let artists monitor the performance of their campaign and tracks. <\/p>\n