{"id":180781,"date":"2025-07-14T16:07:58","date_gmt":"2025-07-14T16:07:58","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/14\/weekly-subscriptions-dominate-ios-app-revenue-report-finds-techcrunch\/"},"modified":"2025-07-14T16:07:58","modified_gmt":"2025-07-14T16:07:58","slug":"weekly-subscriptions-dominate-ios-app-revenue-report-finds-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/14\/weekly-subscriptions-dominate-ios-app-revenue-report-finds-techcrunch\/","title":{"rendered":"Weekly subscriptions dominate iOS app revenue, report finds | TechCrunch"},"content":{"rendered":"


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Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report<\/a> by app revenue management platform Adapty. <\/p>\n

The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that weekly plans have grown by 9.5% this year compared to one-time purchases, which grew by 6.3% in the first quarter. Other paid plans, including monthly, yearly, and lifetime subscriptions, dipped in growth.<\/p>\n

Adapty said that prices of weekly plans have also increased along with the growth. Average weekly subscription prices in the EU and the U.S. have grown 12.2% and 12.5% respectively to $8.3 and $8.1. In comparison, monthly and annual plans have seen mixed growth in different regions. App makers like Spotify and Canva have experimented with weekly plans in multiple markets.<\/p>\n

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Image Credits:<\/strong>Adapty<\/span><\/figcaption><\/figure>\n
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Image Credits:<\/strong>Adapty<\/span><\/figcaption><\/figure>\n
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Image Credits:<\/strong>Adapty<\/span><\/figcaption><\/figure>\n<\/figure>\n

The report noted that the U.S. is leading with 48.9% of contributions to in-app purchases, with Europe in second place with a 24.8% contribution. It also said that U.S. installs bring 3-4 times more revenue than installs from other regions.<\/p>\n

In all regions, weekly plans were the top contributors to revenue. Most notably, these plans generated 60% of revenue in LATAM, followed by 53% in MEA. In Europe, while weekly plans were the biggest money driver, they had a share of 38%.<\/p>\n

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Image Credits:<\/strong>Adapty<\/span><\/figcaption><\/figure>\n

There is a downside to the rise in weekly plans as it becomes harder for apps to retain users after a few weeks.<\/p>\n

\u201cWhat accelerates growth also limits lifetime value. Weekly plans thrive in burst-use categories, like utilities or quick productivity tools, where users pay for immediate value but rarely stay. Retention drops sharply after day 30, and only single-digit percentages remain after a year. That churn curve quietly erodes marketing ROI,\u201d Appfigures founder and CEO Ariel Michaeli said in the report.<\/p>\n

The report noted that weekly plans drive better lifetime value from consumers in categories like productivity and utility. However, in categories such as Health & Fitness and Photo & Video, annual plans drive value.<\/p>\n

Adapty also said that developers offering trials before providing a subscription saw positive results, with app makers seeing 64% and 58% increases in lifetime value in the U.S. and Europe, respectively.<\/p>\n

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Image Credits:<\/strong>Adapty<\/span><\/figcaption><\/figure>\n

Apple is facing regulatory pressure to change its App Store model thanks to rulings in both the U.S.<\/a> and the EU<\/a>. However, Adapty thinks that we might not see immediate effects.<\/p>\n

\u201cWe\u2019ve spoken with some of the biggest players in the space, and honestly, there\u2019s no major shift toward third-party payments yet. The drop in conversion tends to cancel out most of the upside. There\u2019s also talk that Apple might lower its cut to 15-20% globally, and if that happens, the value of going external gets a lot harder to justify,\u201d Vitaly Davydov, CEO of Adapty, said.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report by app revenue management platform Adapty. The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that weekly plans have grown […]<\/p>\n","protected":false},"author":1,"featured_media":180782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-180781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/180781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=180781"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/180781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/180782"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=180781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=180781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=180781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}