{"id":179257,"date":"2025-07-07T22:57:09","date_gmt":"2025-07-07T22:57:09","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/07\/cursor-apologizes-for-unclear-pricing-changes-that-upset-users-techcrunch\/"},"modified":"2025-07-07T22:57:09","modified_gmt":"2025-07-07T22:57:09","slug":"cursor-apologizes-for-unclear-pricing-changes-that-upset-users-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/07\/07\/cursor-apologizes-for-unclear-pricing-changes-that-upset-users-techcrunch\/","title":{"rendered":"Cursor apologizes for unclear pricing changes that upset users | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">The CEO of Anysphere, the company behind the popular AI-powered coding environment Cursor, apologized Friday for a poorly communicated pricing change to its $20-per-month Pro plan. The changes resulted in some users complaining that they unexpectedly faced additional costs.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe recognize that we didn\u2019t handle this pricing rollout well and we\u2019re sorry,\u201d said Anysphere CEO Michael Truell in a <a rel=\"nofollow noopener\" href=\"https:\/\/cursor.com\/blog\/june-2025-pricing\" target=\"_blank\">blog post.<\/a> \u201cOur communication was not clear enough and came as a surprise to many of you.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Truell is referring to a <a rel=\"nofollow noopener\" href=\"https:\/\/cursor.com\/blog\/new-tier\" target=\"_blank\">June 16 update<\/a> to Cursor\u2019s Pro plan. Instead of Pro users getting 500 fast responses on advanced AI models from OpenAI, Anthropic, and Google, and then unlimited responses at a slower rate, the company announced subscribers would now get $20 worth of usage per month, billed at API rates. The new plan allows users to run coding tasks in Cursor with their AI model of choice until they hit the $20 limit, and then users have to purchase additional credits to continue using it.<\/p>\n<p class=\"wp-block-paragraph\">However, Pro users took to social media to file their complaints in the weeks following the announcement. <\/p>\n<p class=\"wp-block-paragraph\">Many users said they ran out of requests in Cursor rather quickly under the new plan, in some cases <a rel=\"nofollow noopener\" href=\"https:\/\/www.reddit.com\/r\/cursor\/comments\/1lqvl21\/cursor_12_and_claude_4_sonnet_rate_limit_is_this\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\" target=\"_blank\">after just a few prompts when using Anthropic\u2019s new Claude models<\/a>, which are particularly popular for coding. Other users claimed they were <a rel=\"nofollow\" href=\"https:\/\/x.com\/0ni_x4\/status\/1940885976127283342\" target=\"_blank\">unexpectedly charged additional costs<\/a>, not fully understanding they\u2019d be charged extra if they ran over the $20 usage limit and had not set a spend limit. In the new plan, only Cursor\u2019s \u201cauto mode,\u201d which routes to AI models based on capacity, offers unlimited usage for Pro users.<\/p>\n<p class=\"wp-block-paragraph\">Anysphere says it plans to refund users that were unexpectedly charged, and aims to be more clear about pricing changes moving forward. The company declined TechCrunch\u2019s request for comment beyond the blog post.<\/p>\n<p class=\"wp-block-paragraph\">Truell notes in the blog that Anysphere changed Cursor\u2019s pricing because \u201cnew models can spend more tokens per request on longer-horizon tasks\u201d \u2014 meaning that some of the latest AI models have become more expensive, spending a lot of time and computational resources to complete complicated, multi-step tasks. Cursor was eating those costs under its old Pro plan, but now, it\u2019s passing them along to users.<\/p>\n<p class=\"wp-block-paragraph\">While many AI models have lowered in price, the cutting edge of performance continues to be expensive \u2014 in some cases, more pricey than ever. Anthropic\u2019s recently launched Claude Opus 4 model is $15 per million input tokens (roughly 750,000 words, longer than the entire \u201cLord of The Rings\u201d series) and $75 per million output tokens. That\u2019s even more costly than <a href=\"https:\/\/techcrunch.com\/2025\/04\/04\/gemini-2-5-pro-is-googles-most-expensive-ai-model-yet\/#:~:text=For%20prompts%20up%20to%20200%2C000,%2410%20per%20million%20output%20tokens.\" target=\"_blank\" rel=\"noopener\">Google\u2019s launch of Gemini 2.5 Pro in April<\/a>, which was its most expensive AI model ever.<\/p>\n<p class=\"wp-block-paragraph\">In recent months, OpenAI and Anthropic have <a rel=\"nofollow noopener\" href=\"https:\/\/www.wheresyoured.at\/anthropic-and-openai-have-begun-the-subprime-ai-crisis\/\" target=\"_blank\">also started charging enterprise customers for \u201cpriority\u201d access to AI models<\/a> \u2014 an additional premium on top of what AI models already cost that guarantees reliable, high speed performance.<\/p>\n<p class=\"wp-block-paragraph\">These expenses may be filtering their way down to AI coding tools, which seem to be getting more expensive across the industry. Users of another popular AI tool, Replit, were also caught off guard in recent weeks by <a rel=\"nofollow noopener\" href=\"https:\/\/blog.replit.com\/effort-based-pricing\" target=\"_blank\">pricing changes that made completing large tasks with AI more expensive<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Cursor has become one of the most successful AI products on the market, reaching more than $500 million in ARR largely through subscriptions to its Pro plan. However, Cursor now faces intense competition from the AI providers it relies on, while simultaneously figuring out how to affordably serve their more expensive AI models.<\/p>\n<p class=\"wp-block-paragraph\">Anthropic\u2019s recently launched AI coding tool Claude Code has been a hit with enterprises, <a rel=\"nofollow noopener\" href=\"https:\/\/www.theinformation.com\/articles\/anthropic-revenue-hits-4-billion-annual-pace-competition-cursor-intensifies?rc=dp0mql\" target=\"_blank\">reportedly boosting the company\u2019s ARR to $4 billion<\/a>, and likely taking some users from Cursor in the process. Last week, Cursor returned the favor by recruiting two Anthropic employees that led product development of Claude Code.<\/p>\n<p class=\"wp-block-paragraph\">But if Cursor intends to keep its market-leading position, it can\u2019t stop working with the state-of-the-art model providers \u2014 at least, not until its own <a rel=\"nofollow noopener\" href=\"https:\/\/cursor.com\/blog\/tab-update\" target=\"_blank\">home-grown models<\/a> are more reasonably competitive.<\/p>\n<p class=\"wp-block-paragraph\">So Anysphere recently struck multi-year deals with OpenAI, Anthropic, Google, and xAI <a href=\"https:\/\/techcrunch.com\/2025\/06\/17\/anysphere-launches-a-200-a-month-cursor-ai-coding-subscription\/\" target=\"_blank\" rel=\"noopener\">to offer a $200-a-month Cursor Ultra plan<\/a> with very high rate limits. Anthropic co-founder Jared Kaplan also told TechCrunch in June <a href=\"https:\/\/techcrunch.com\/2025\/06\/05\/anthropic-co-founder-on-cutting-access-to-windsurf-it-would-be-odd-for-us-to-sell-claude-to-openai\/\" target=\"_blank\" rel=\"noopener\">he plans to work with Cursor for a long time<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">However, it certainly feels as if the pressure between Cursor and AI model developers is building.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/07\/07\/cursor-apologizes-for-unclear-pricing-changes-that-upset-users\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of Anysphere, the company behind the popular AI-powered coding environment Cursor, apologized Friday for a poorly communicated pricing change to its $20-per-month Pro plan. The changes resulted in some users complaining that they unexpectedly faced additional costs. \u201cWe recognize that we didn\u2019t handle this pricing rollout well and we\u2019re sorry,\u201d said Anysphere CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-179257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/179257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=179257"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/179257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/179258"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=179257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=179257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=179257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}