Twitter has a new CEO, and it\u2019s NBCUniversal\u2019s former advertising executive Linda Yaccarino. Elon Musk announced her appointment in a tweet<\/a>, saying she \u201cwill focus primarily on business operations, while I focus on product design & new technology.\u201d<\/p>\n<\/div>\n \u201cI am excited to welcome Linda Yaccarino as the new CEO of Twitter!\u201d Musk writes. \u201cLooking forward to working with Linda to transform this platform into X, the everything app.\u201d<\/p>\n<\/div>\n Yaccarino previously worked as chairman of global advertising and partnerships at NBCU, where she has been since 2011. She helped oversee the launch of NBC Peacock and advocated for the modernization of ad measurement technologies<\/a>. Yaccarino is also credited with helping NBC forge \u201cnon-traditional partnerships\u201d with companies like Apple, Snapchat, and YouTube, according to her company profile<\/a>.<\/p>\n<\/div>\n Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media,\u00a0<\/em>The Verge\u2019s parent company.<\/em><\/p>\n<\/div>\n<\/div>\n